于当今航空业大环境中保持竞争力 PPT

帅哥发表于 2009-12-24 14:58:39

Staying Competitive in Today’s Aviation Environment:于当今航空业大环境中保持竞争力
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帅哥发表于 2009-12-24 14:59:30

Staying Competitive in Today’s Aviation Environment: 于当今航空业大环境中保持竞争力 An Asian Perspective 亚洲远景 Director General & CEO, CAAS 新加坡民航局局长&首席执行官 Lim Kim Choon 林金春 􀁺 Oil price fluctuations 油价波动 􀁺 Global economic crisis 全球经济危机 􀁺 Economic and climate change 经济和气候的变化 􀁺 “Imminent Influenza A H1N1 according to WHO 国际卫生组织公布的即将流行的 甲型HINI流感 􀁺 In Asia-Pacific pandemic 亚太地区的趋势 • Carriers lead in decline in passenger demand, a 14.5% drop (IATA Mar data) 航空公司引领不景气, 客运需求下降14.5%(IATA3月数据) • Impacted by fall-off in long-haul travel, which is contracting faster than short-haul 长航线出行的运输量受影响, 比短航线紧缩得更快 Challenges 考验 Not all bleak, opportunities still exist 并非一派萧条, 仍有契机存在 􀁺 Liberalization of air travel market stimulating growth 航空旅行市场的自 由化刺激增长 􀁺 New aircraft technology, new possibilities 新的航空器技术, 新的可能性 • A380, B787 空客380, 波音787 􀁺 New air traffic management capabilities 新的航空交通管理能力 • NexGen, SESAR 美国下一代航空运输系统,欧洲单一天空计划 􀁺 Development of alternative fuel 可替代性航油的开发 Opportunities 机会 For Singapore, multi-pronged and multi-faceted approaches, including restructuring of internal framework 对于新加坡而言, 多角 度和多层面的解决方式, 包括内部结构重组 􀁺 Enhance focus 加强重点 • Aviation regulator, promoter and ANSP 航空规章制订者, 促进者, 和空 中导航服务提供者 • Airport operator 机场运营者 􀁺 Better meet the future of the aviation industry 更好地迎接航空业的未来 • Flexibility for both aviation regulator and airport operator to innovate and improve 对航空规则 修订者和机场运营者都具有灵活性以 求创新和改良机场运营者 民航规章制订者, 促进者, 空中导航 服务提供者 1 July 2009 Corporatisation 公司化 Logical and comprehensive – 3 lenses approach 逻辑性和全面性– 3度视角 Inputs from Stakeholders 从利益 相关方汲取‘输入’ Learning from Benchmarks 从标杆获得经验 Achieve desired objectives 达到既定目标 3 lenses approach 3维解决方案 Approach 解决办法 􀁺 Key consideration is to balance key objectives of the state/industry and the airport operator 主要考虑是寻求国家/产业 与机场运营者在核心目标上的平衡 新加坡航空业的继续发展为机场运营者提供足够的灵活性 以实现创新并可迎接未来的挑战 Balance 平衡 􀁺 CAAS will introduce new regulation for the airport operator 新加坡民航局将对机场运营者采用新的法规 • Pricing regulation to maintain reasonable prices 制 定价格规章以保持合理价格 • Service regulation to maintain service standards 制 定服务规章以保持服务质量 􀁺 Conditions set for operating the airport 制订经营机场的条件 • Airport land leased to airport operator 租赁给机场运 营者的机场土地 • Poor performance can lead to termination 经营不 善将导致终止经营 Balance 平衡 􀁺 A moderate to heavy approach to regulation on the airport operator was taken: 针对机场运营者的法规力 度变重 • Time needed for all parties to get familiar with regulation 给予各方面熟悉 法规的时间 • Possible to lighten regulation over time 随着 时间推移油可能淡化法规 • Benchmarks show that this minimises risk to the State 与标杆对照表明其可 以使国家的风险减少到最小 Less risk but less flexibility for operator 对 运营者而言, 风险 小但较低灵活度 Desired but hard to achieve 希望 但难以实现 Sub-Optimal 不理想的 More flexibility for operator but more risk灵活性 强但风险大 Low低High高 Heavy 重度 Flexibility for airport operator 针对机场运营者的灵活度 Degree of regulation 法规的等级 Light轻度 New Regulations 新规章 􀁺 Activities essential to the airport operation or airlines are moderately regulated 针对机场或航空公司运营的必要活动进 行中度监管 • Total revenue from such activities is capped by the regulator 从以上活动中获取的总收益由法规调 整者限高 • Airport operator has flexibility to adjust individual prices charged for each activity机场运营者可以 灵活调整每项活动的单项费用 􀁺 Activities not essential to the airport operations or airlines are lightly regulated 针对机场或航空公司运营的非必要活动采 取对轻度监管 • Encourage innovation by airport operator 机场运 营者鼓励革新 • Part of revenue from these activities would be used to subsidise activities essential to airport operations or airlines 以上活动的部分收益将用于补 贴机场或航空公司运营的必要活动 Price Regulation 定价规章 􀁺 High level, targeted service indicators would be monitored, e.g. customer service perceptions: 高等级的定向服务指标将被监控, 例如顾客服务认知度 􀁺 Service quality is important to the airport operator for customer satisfaction 服务质量对于机场运营者保证顾客满意度是至关重要的 􀁺 Reputation of Changi Airport as an airport with high levels of service quality 樟宜机场是享有高水准服务质量声誉的机场 Service Regulation 服务规章 􀁺 CAAS has always recognised the importance of its people and these were key considerations in the process 新加坡民航局从不忽视员工的重要性，这是公司化发展过程中需 要考虑的重要因素 􀁺 Develop strong and compelling employee value propositions 建立强势和强制性的雇员价值观 􀁺 Create more opportunities for development 创造更多 的发展机会 􀁺 Greater scope of work to cater to different talent 更丰 富的工作岗位以满足员工不同的技能 􀁺 Staff are allocated based on organisation functional needs 员工的岗位根植于组织功能性需求 􀁺 Staff preferences are taken into account where possible 员工的偏好会尽可能被考虑在内 􀁺 Regular and comprehensive staff communications chaired by top leadership 高层领导和员工进行全面定期 的沟通 Staff Transition 员工过渡 Alignment of Master Plan framework which affects developments of the aviation industry and has significant financial implications. 根 据航空业发展情况调整总体规划框架，具有重大的财政意义 Civil Aviation Authority 民航局Airport Company 机场公司 Developing Changi 开发樟宜机场 Safeguard airport land and other strategic needs to serve broader and longer term national interests 保护机场土地，满足其它的 战略需求以更广泛更长远地服务于国家的利益 Maximise return on airport land assets; flexibility to optimise and innovate 机场土 地资产的最大回报; 提供进行优化和创新的灵 活度 Airport land ownership 机场土地所有权 Holds airport land title vested by the State 由政府持有机场地契 Holds land sub-leased by State for airport operation从国家租赁土地以用于机场运营 Future consultations on airport land use 对机场 未来土地利用的建议 Approves changes and developments 允许变化和发展 Required to seek endorsement from NewCAA 需要由新的民用航空局审批 Master Plan Framework 总体规划框架 Current Airport Master Plan 当前的总体规划 􀁺 Aviation will continue to be dynamic, presenting challenges and opportunities 航空业将持续保持活力, 既有挑战也有机遇 􀁺 For this phase, Singapore is streamlining its regulatory and airport operations functions to better meet the future challenges of this industry 在此阶段, 新加坡正在精简其规章和机场 运营功能, 以求更好地应对航空业未来的挑战 Conclusion 结束语 Staying Competitive in Today’s Aviation Environment: 于当今航空业大环境中保持竞争力 An Asian Perspective 亚洲远景 Thank you for your attention 感谢关注

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desperado 发表于 2010-5-6 16:36:07

当今航空业大环境中保持竞争力

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Virgin 发表于 2010-5-28 15:49:37

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