全球航空承运人的成本战略：趋势与选择
**** Hidden Message ***** 全球航空承运人的成本战略：趋势与选择<BR>Andy Shankland<BR>空中客车市场营销事务副总裁<BR>2009 China Civil Aviation Development Forum –15 May 2009, Beijing<BR>降低成本提高收入<BR>© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.<BR>MMM-200X<BR>主题当前总体运营环境总览，包括航空承运人的成本和收入状况，以及对未来经济在何时、何处复苏的预测。短期内，航空公司如何凭借网络及运力，降低成本，增加利润。这是应对经济不断下滑时期的典型手段。航空公司目前可采取哪些长期措施有助于改进运营效率。这些属于结构性调整，花费时间长，但一旦见效，可在不受外界经济状况影响的情况下节约成本。总结，不可将航空运输业的成本和收入分割开来，单独看待。通过几个例子可以看到增进收入如何对航空公司的业务模式产生积极影响。<BR>谢谢<BR>Global Air Carrier Carrier’s Cost Strategies:<BR>s Trend and Choice<BR>Andy Shankland<BR>VP Marketing, Airbus<BR>2009 China Civil Aviation Development Forum –15 May 2009, Beijing<BR>Driving costs downDriving downIncreasing revenuesIncreasing revenues<BR>© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.<BR>MMM-200X<BR>ThemeA snapshot of the overall operating environment today, includingthe cost and revenue picture, and the future forecast identifying where and when the economic recovery will begin to take place.An assessment of some short-term opportunities to lower costs and enhance profitability, by manipulating the airline’s network and capacity. These changes are typically put in place as short-term measures to react to a worsening economic picture.An overview of some longer-term decisions that can be made today that will improve the airline’s operating efficiency for many years to come. These are more structural changes that take longer to put into effect, but onceachieved, provide cost savings irrespective of the economic picture.To close, remembering that costs and revenues in the airline business can never really be treated in isolation, we will take a quick look at some examples of revenue enhancements that can have a positive impact on the airline’s business model.<BR>Thank You 这是好资料
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