谷歌AdSense广告联盟在线标准条款

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谷歌AdSense广告联盟在线标准条款
(本标准条款仅为参考，具体内容请以英文文本为准)

注册谷歌AdSense广告联盟在线计划之前，请非常仔细地阅读这些条款与常见问题解答。参与谷歌AdSense广告联盟在线计划即表示您接受了这些条款。如果您不接受这些条款，请不要注册或参与谷歌AdSense广告联盟在线计划 。

简介。 您与谷歌公司(Google Inc.)（ 以下称 "谷歌"） 达成的本协议 （ 以下称 " 协议 "） 由谷歌AdSense广告联盟在线计划 （ 以下称 " 计划 "） 标准条款 （ 以下称 " 条款 "）组成。 您可在计划的常见问题解答（以下称"常见问题解答"）的网址上找到谷歌为此计划提供的一般性说明，其网址是https://www.google.com/adsense/faq，也可以在谷歌提供的其他类似网址上找到上述计划说明。"您"或"发布商"指由某个实体或相关联者所提交的报名表中所指定的该实体，和/或代表此实体开展业务的任何代理机构或网络，而这些代理机构或网络同样受本协议中各条款的约束 。

1. 计划的参与。 要参与本计划，需要事先得到谷歌的批准。另外，您还需要始终遵守计划政策（以下称"计划政策"）。您可以通过 https://www.google.com/adsense/policies 和/或谷歌提供的其他类似网址查找相关的计划政策。谷歌有权根据自己的判断，在任何时候拒绝任何申请者或参与者加入计划。 参与此计划，您即声明自己已年满 18 岁，并且同意谷歌可在您指定的网站、媒体播放器、视频内容和/或移动内容上，或谷歌书面（包括采用电子邮件）明确授权的其它载体（此类其它载体称为"其它载体"）上，以及通过此类网站、媒体播放器、视频内容、移动内容和/或其它载体（每一此类网站、媒体播放器、视频内容、移动内容、其它载体或Feed，均称为一个"载体 "）发布的 Atom 、 RSS 或其他Feed中投放以下各项：(a) 第三方和/或谷歌提供的广告和/或其它内容（此类第三方提供的广告、谷歌提供的广告以及其它内容，统称为"广告"），但是，如果谷歌提供不计酬的内容，您可以选择不接收该内容作为计划之一部分， (b)  相关的谷歌查询和/或广告搜索框（统称为"链接"），(c)谷歌网络和/或网站搜索结果（统称为"搜索结果"），(d) 和/或谷歌推介广告（以下称"推介按钮"）。为避免歧义，本协议或计划政策中所提到的任何作为载体之一部分的每个单独的"网页"、"网站"或链接也指此类网站上投放的Feed和媒体播放器。 除非经谷歌书面（包括采用电子邮件）明确授权，同一个人或实体持有的多个帐户可能被立即终止。在某些谷歌书面（包括采用电子邮件）明确授权的情况下，您可注册加入该计划并为接收谷歌付款单独创建一个帐户（为明确说明，该帐户的目的不是为在某载体上展示广告、链接、搜索结果和/或推介按钮）。 但是，如果您随后使用该帐户参与本计划（即目的为在某载体上展示广告、链接、搜索结果和/或推介按钮），则对该计划的此类使用将受本协议条款的约束。您必须指定并遵守适当的隐私政策，该政策明确声明在广告向您网站投放的过程中，第三方可在您的用户的浏览器上放置和读取cookie，或使用网站信标（web beacon）收集信息。 您的隐私政策还应该包括用户选择cookie管理的有关信息。

2. 广告、搜索结果及推介的实现与操作。 您同意遵循谷歌提供的规范，以确保在您的载体上投放的广告、链接、搜索结果、推介按钮和谷歌品牌特征（定义见下文第 12 部分）得以正确的投放、展示、跟踪与报告，包括但不限于不对谷歌提供给您的 JavaScript 或其他程序进行任何方式的修改，但经谷歌书面明确授权的情况（包括采用电子邮件）除外。

• AdSense搜索广告： 如果您选择接收搜索结果，则应根据谷歌提供的规范 ， 在您的载体上显示谷歌搜索框（简称" 搜索框 "）。除相关的谷歌查询之外，所有搜索查询（包括在广告搜索框中输入的查询）都应当来自在您的载体的搜索框（或广告搜索框）中直接输入数据的个人最终用户。 您应向谷歌发送所有查询（不对这些查询分别或从总体上加以编辑、过滤、删节、添加条件或以其它方式修改），而谷歌会做出商业上合理的努力，向您提供相应的适当及可行的搜索结果和/或广告。搜索结果和任何附带的广告将显示在可能由谷歌托管的网页上（每一网页为一个"搜索结果页"），而谷歌可能有时会修改该等谷歌托管的网页的格式和外观。
• AdSense内容广告： 所有内容和基于载体的广告（以及为响应最终用户的点击和在链接中输入的查询而投放的广告，如果有的话）都应由谷歌分组，并与链接（如果适用）一起，以谷歌通常提供的标准格式（在常见问题解答中可能会有说明），作为广告单元（广告和/或相关链接的此类分组总称为"广告单元"）向载体的最终用户展示。您就自己的载体，可选择经谷歌批准的格式来显示广告单元，不过，您需要承认并同意该广告和/或链接： ( i )只应在载体上显示，而谷歌在任何时候均可自行审核批准每一载体；并且 ( ii ) 遵守本协议规定的放置原则。
• 推介：如果您选择使用谷歌AdSense广告联盟推介功能，您应根据谷歌提供的规范在您的载体上置入推介按钮。点击"推介按钮"的最终用户会直接转到可能由谷歌托管的网页上（"推介页"），谷歌托管的该等网页的格式和外观可能有时会被谷歌修改。当最终用户点击载体上的"推介按钮"时，即产生"推介活动"，根据本协议，当对相关产品的推介要求得到满足时，"推介活动"即结束。此类推介要求以及"推介活动"适用的付款金额见 https://www.google.com/adsense/referrals或谷歌提供的其他类似网址。您同意遵循谷歌提供的规范，以确保对您的载体上投放的推介活动进行正确的跟踪和报告。除非经谷歌书面（包括采用电子邮件）明确授权，您不能以载体上展示推介按钮以外的方式宣传推介活动。
• AdSense视频广告: 如果您选择使用AdSense视频广告，您的参与取决于您始终遵守http://adsense.google.com/support/bin/answer.py?answer=73987或谷歌提供的其他网址上的视频广告计划政策。所有广告（包括为响应最终用户的点击和在链接中输入的查询而投放的广告）都应（1）由谷歌分组，并与链接（如果适用）一起作为广告单元向载体的最终用户展示，或（2）以前置、后置或填隙式的方式播放第三方视频内容，各种情况下均应采用谷歌通常提供的标准格式（在相关的政策中可能有进一步的说明）。您承认并同意，广告将以谷歌批准的视频格式在载体上显示，而且该等广告：( i ) 只在载体或非广告视频内容（统称为"视频媒体"）上显示，谷歌在任何时候均可自行审核批准这些视频媒体； 并且( ii )只可在最终用户启用的视频媒体上被要求展示。除此之外，除非谷歌另行书面同意，您同意在同一时间在您的媒体播放器仅展示一（1）个广告单元。
• 总则；广告投放页；过滤；测试功能：您同意，在展示任何广告单元、广告、链接、搜索框或推介按钮的网页（简称"广告投放页"）上，不展示有可能造成您载体的最终用户将其与谷歌广告或其他谷歌相关内容相混淆的任何广告或内容。某些作为此计划组成部分的谷歌服务可能包含过滤功能，如 SafeSearch 或 AdSafe ，您可以通过自己的帐户使用这些功能。不过，一旦您选择启用任何此类过滤器，则您承认并同意： (i) 您在启用这些功能时有责任遵循谷歌提供的规范； (ii) 谷歌不承诺也不能承诺所有结果（包括广告、链接和搜索结果）将限于因启用过滤器而选出的结果。该计划的某些功能被确定为"测试"或未获支持（"测试功能"）。在法律许可的最大范围内，测试功能是以其"现状"提供，供您选择并自行承担风险。您不得向任何第三方披露任何从测试功能获得的信息、披露非公开测试功能的存在、或披露测试功能的访问途径。

3. 只与谷歌联络。 对于在您的载体上展示的任何广告或链接，您同意只直接与谷歌联络，而不与任何广告客户联络。

4. 各方的责任。 您自行对载体完全负责，包括其所有内容和材料，维护与操作，正确执行谷歌的规范，遵守本协议条款，包括遵守计划政策。谷歌有权自行调查任何可能违反本协议的行为，包括但不仅限于任何使用软件应用程序访问广告、链接、搜索结果、推介按钮或完成任何推介活动的行为，或从事本协议所禁止的任何行为。谷歌不负责与您载体有关的任何事情，包括但不仅限于接收您载体最终用户的查询，或者您的载体与谷歌之间的数据传输。此外，在广告、链接、搜索结果或推介按钮不能向载体的最终用户正确显示或最终用户不能正常完成推介活动时，谷歌没有通知您的义务。

5. 禁止使用。 您不得从事，也不得授权或教唆任何第三方从事以下活动：(i) 通过任何自动方式、欺诈方式、欺骗性方式或其他无效方式直接或间接地生成任何查询、推介活动、推介活动，或任何广告、链接、搜索结果或推介按钮（包括但不限于通过点击任何视频广告的"播放"）的展示次数或点击次数，包括但不仅限于人为地反复点击、使用漫游器或其他自动查询工具和/或计算机生成搜索请求和/或未经授权使用其他搜索引擎优化服务和 / 或软件；(ii)以任何没有谷歌授权的任何方式编辑、修改、过滤、删节或改变任何广告、链接、广告单元、搜索结果或推介按钮中所包含的信息顺序，或者删除、隐藏任何广告、链接、广告单元、搜索结果或推介按钮或者将它们最小化；(iii) 对最终用户点击广告任何部分后访问的任何网页（简称"广告客户页"）、搜索结果页或推介页进行加框、最小化、删除或以其他方式限制其完全充分地展示；(iv) 将最终用户引离任何广告客户页、搜索结果页或推介页；提供的广告客户页、搜索结果页或推介页不同于最终用户若直接访问广告客户页、搜索结果页或推介页而应看到的网页 ； 在广告与广告客户页之间、包含搜索框的网页与搜索结果页之间、或在推介按钮和推介页之间散置任何内容，或提供其他内容，而不是提供从某个广告到某个广告客户页，从包含搜索框的网页到搜索结果页，从推介按钮到推介页的直接连接；(v) 将广告、链接或推介按钮展示在任何包含色情内容、煽动仇恨的内容、暴力内容或非法内容的任何网页或网站上；(vi) 通过任何软件应用程序、其他网站或您的载体以外的其他方式直接或间接地访问、启动和/或启用广告、链接、搜索结果或推介按钮，或采用其他方式将广告、链接、搜索结果或推介按钮合并到其中，除非在本协议明确许可的范围内；(vii) 对由任何链接、广告、搜索结果或推介按钮获取的信息或信息的任何部分、副本或派生信息，采用"抓取"、" spider "、索引或任何其他非暂时性方式加以存储或缓存；(viii) 以任何方式违反在谷歌网站上公布并有时予以修订的任何计划政策或您与谷歌之间的其他任何协议（包括但不仅限于谷歌AdSense广告联盟计划条款）；（ix）散布恶意程式；(x) 在谷歌因您违反本协议而终止协议后，创建使用计划的新帐户；或(xi) 从事任何给谷歌带来负面影响或以其他方式诋毁或损伤谷歌的信誉或商誉的行为或做法。您承认任何对上述规定的试图参与或违反都是实质性违反了本协议，我们可能对您采取所有适用的法律和公平救济措施，包括立即暂停您的帐户或终止本协议，并采取所有适用的民事或刑事救济措施。

6. 终止；取消： 受制于您可能与其他谷歌客户（如您的网络托管公司）签订的任何第三方协议，您可通过删除您载体中的谷歌JavaScript 或类似程序，在本计划的任何载体上停止展示广告、链接、搜索框或推介按钮，而且可以不提供任何理由。您可以随时发送要求退出本计划的书面通知给adsense-zhs@google.com以终止本协议，而且可以不提供任何理由。在谷歌收到您的通知后十 (10) 个工作日内，本协议将被视为已终止。谷歌会调查任何可能违本协议的行为。谷歌可自行随时因任何原因终止此计划的全部或部分、终止本协议，或者以任何原因暂停或终止任何载体参与此计划的全部或部分。此外，在两 (2) 个月或更长时间内，如任何帐户的广告或推介按钮未产生足够有效点击次数或未产生足够广告有效展示次数（无论何种情况都根据谷歌计算），谷歌有权终止该帐户且不必另行通知。因任何原因终止任何载体参与计划或终止本协议后，第 3 部分、第 6 至 10 部分、第 14 至 17 部分仍继续有效。

7. 保密。 您同意，未经谷歌事先书面许可，不透露谷歌机密信息。"谷歌机密信息"包括但不仅限于：(a) 谷歌所有与此计划相关的软件、技术、程序、规范、材料、准则以及文档；(b) 谷歌在此计划中提供给您的与载体业绩有关的点击率信息或其他统计信息；以及 (c) 谷歌书面指定为"保密"或类似指定的其他任何信息。但是，您可以如实透露根据此计划谷歌向您支付的总金额。谷歌保密信息并不包括不是因您或谷歌违约而公之于众的信息，或以下信息： (i) 有书面证据证明未使用谷歌机密信息而独立生成的信息； (ii) 您从第三方合法获得的信息； (iii) 法律或政府机关要求披露的信息。

8. 非保证。对于本协议下的广告展示程度、任何广告或推介按钮的点击程度、展示和/或点击次数的传输时间、推介活动的完成以及向您支付的任何金额，谷歌不作任何保证。此外，为避免歧义，谷歌不保证本计划在所有时间或因以下原因导致的任何停机时间均可操作：（i）任何公共互联网的中枢、网络或服务器的断电；（ii）您的设备、系统、局域访问服务的任何故障；（iii）预先安排的维护；或（iv）与谷歌（或其全资子公司）不能控制的事件相关，例如罢工、骚乱、暴动、火灾、洪水、爆炸、战争、政府行为、劳动条件、地震、自然灾害、谷歌（或其全资子公司）或您的服务器所在地的互联网服务中断。

9. 非担保。谷歌不作任何明示或默示的担保，包括但不仅限于对有关广告、链接、搜索、推介和其他服务的担保，并且明确声明对不侵权性、适销性、针对任何特殊目的的适用性不提供任何担保和条件。如果广告、链接和搜索结果基于非谷歌内容或是与非谷歌内容有关的显示，则谷歌应不承担与这些广告、链接和搜索结果的展示相关的任何责任。

10. 责任限制；不可抗力。 除了根据本协议应该承担的补偿或保密义务或者您侵犯了与此计划有关的任何知识产权和/或专有权，(i) 任何情况下，协议双方都不应为任何继发、特殊、间接、惩罚性或警戒性损失（无论是按照契约、民事侵权法律或其他法律原则）承担责任，即使该方已被告知可能造成这些损失，或者即使任何有限的救济措施无法达到其基本目的，此免责声明仍然有效。(ii) 对本协议下的任何权利要求，谷歌对发布商的全部责任应仅限于提出权利要求之日前三个月中谷歌支付给发布商的广告费净额。双方均承认对方根据此处约定的责任限制条款达成本协议，这些责任限制条款是双方谈判的基础。在不对上述规定进行限制的情况下，除付款义务以外，协议双方均不应为其合理控制范围外的事件所造成的违约或延误而承担责任，此类事件包括但不仅限于政府行为或恐怖活动、地震或其他自然灾害、罢工和停电等。

11. 付款。 就广告有效点击数、广告有效展示数、通过您载体上的推介按钮有效完成的推介活动数、和／或与您载体上的广告相关的其他活动（谷歌为计划参加者确定每种具体情况），您将收到付款。如果您选择获得搜索结果，此付款会与搜索结果的收费冲抵。除非双方书面（包括采用电子邮件）同意采用其他方式，如果您的收入达到100美元或以上，在广告或推介按钮在您的载体上或广告在搜索结果页上投放的每个日历月月底后大约三十天 (30) 内，谷歌应向您付款。在协议终止的情况下，谷歌应在您或谷歌终止协议的日历月月底之后约 90 天内向您支付收入余额（您终止协议的日期应从谷歌收到您要求终止协议的书面申请日计算，"书面"包括采用电子邮件）。但任何情况下,谷歌都不会支付少于10美元的收入余额。尽管有上述规定，但是谷歌不应支付与以下各项有关的费用：(a) 由任何人、漫游器、自动化程序或类似设备（根据谷歌的合理判断）对任何广告产生的无效查询、无效推介活动或无效点击或展示所产生的收入，包括但不限于通过以下任何点击或展示：(i) 源自您的 IP 地址或您所控制的计算机，(ii) 通过支付金钱、冒名代表或请求最终用户点击广告而获得，或 (iii) 通过金钱支付、冒名代表、任何非法或请求最终用户完成推介活动的其他无效请求而获得；(b) 向不能使用 JavaScript 的浏览器最终用户投放的广告或推介按钮；(c) 为慈善机构提供的广告以及谷歌投放的其他替代广告或透明广告；或 (d) 与 (a) 中所述的大量无效点击相混的点击，或在任何支付期内，您的任何违反本协议的行为所产生的点击。经过谷歌对任何上述原因或您的任何违反本协议行为的合理调查，谷歌可以因任何上述原因、或您的任何有违本协议的行为、或者因在您的载体上展示广告的广告客户拖欠应支付给谷歌的广告费，而有权对您暂停付款或从您的帐户中扣款。另外，就任何谷歌计划（包括但不仅限于谷歌AdWords关键字广告计划）如果您尚未向谷歌支付任何逾期款项，谷歌有权暂停付款，直至所有未结款项全部结清，或者将此计划中未付您的金额与您尚未支付谷歌的金额相冲消。为了确保顺利付款，您应自行负责准确提供与帐户相关的地址和其它联系及支付信息。对于美国纳税人，此信息包括但不仅限于有效的美国税号和填写完整的 W-9 表格。对于非美国纳税人，此信息包括但不仅限于纳税人在美国没有经营活动的签字证明（纳税信息页见https://www.google.com/adsense/taxinfo或谷歌提供的其他类似网址）或填写完整的W-8表格 或其他表格。根据美国税务机构的要求，这些表格会要求有有效的美国税号。因联系信息或付款信息错误或不完整而导致支票被退回或取消所产生的银行手续费，则会从您的最新付款金额中扣除。您同意支付任何政府机构征收的与您参与此计划有关的任何税费。谷歌可能随时调整定价和/或付款模式。如果您对此计划下的任何付款有争议，您需要在该款项支付后三十 (30) 天内以书面形式通知谷歌；如果没有通知谷歌，则表明您放弃与任何此类争议付款相关的任何权利要求。付款应完全根据谷歌持有的记录来计算。谷歌不接受其他任何计算或统计方式，这些方式不应对本协议产生任何影响。除非经谷歌书面明确授权（包括采用电子邮件），否则本协议下的付款都只将提供给您，不得转给或以任何方式转交给任何第三方（即将款项交给由您管理但需要单独付款的载体）。谷歌可能有时会保留支付给您的与计划有关的资金、报酬和其它款项。您承认并同意谷歌不需另行通知您而向其选择的慈善组织捐赠与计划有关的、由谷歌保留的应支付给您的全部资金、报酬和其它款项（如果有的话），但前提是该款项是因您的帐户失效（定义如下）而致使谷歌无法向您支付或交付。"失效"是指下列情形（基于谷歌的记录）：（a）您未登录您的帐户或未接受谷歌试图向您支付或交付的资金、报酬或其它款项的时间长达两（2）年或更长的时间，并且（b）通过谷歌记录中显示的地址，谷歌无法联络上您或一直未收到您明确的付款指示。

12. 宣传。 您同意谷歌可以在演示文稿、营销材料、客户名单、财务报告、网站的客户清单、搜索结果页以及推介页中使用您的名称和标识。如果您希望使用谷歌的商号、商标、服务标记、标识、域名以及其他鲜明的品牌特征（"品牌特征"），您可使用，只要该使用遵守本协议和谷歌当时最新的品牌特征使用指南及其包含或引用的任何内容。该指南见以下网址：http://www.google.com/intl/zh-CN/permissions/guidelines.html （或谷歌提供的其他此类网址）。

13. 声明与保证。 您声明并保证 (a) 您在注册此计划时向谷歌提供的所有信息都是正确的和最新的；(b) 您是每一载体的所有者，或者您取得了合法授权，在本协议和本计划中能够代表这些载体的所有者；(c) 您已取得了所有必要的权利、权力和授权，能够签署本协议并采取本协议要求您采取的行动；(d) 您在采取本协议下的任何行动中已遵守并将继续遵守所有适用的法律、法令、条例与法规（包括但不仅限于 2003 年垃圾邮件管制法 (CAN-SPAM Act of 2003 及其他任何有关数据保护或隐私的法律）。此外，在您的网站是媒体播放器的情况下，（1）您声明并保证，为本协议和本计划之目的，您拥有合法的许可得以使用和发布该媒体播放器（包括其中的所有内容，包括但不限于任何广告或广告单元）；并且 （2）您应该确保任何构成网站的媒体播放器应符合本协议规定的条款和条件。 您进一步声明并保证每一载体和其所有展示的材料： (i) 遵守所有适用的法律、法令、条例与法规； (ii) 不违背且未曾违背对任何人或实体的义务以及任何人或实体的权利，其中包括但不仅限于知识产权、公开权或隐私权，或者消费者保护、产品责任、民事侵权或契约理论所规定的权利或义务； (iii) 没有色情内容、煽动仇恨的内容或暴力内容。

14. 您应承担的补偿义务。 您同意补偿、保护谷歌及其代理、联属机构、分支机构、董事、管理人员、员工以及适用的第三方（如相关的广告客户、合作伙伴网站、许可证颁发机构、许可证接受方、顾问和承包商）（统称"受保护人"），使它们免于任何所有第三方因您使用本计划、载体和/或因您违反本协议的任何条款而导致或可能导致或与之相关的对任何"受保护人"提出的权利要求、责任、损失和费用（包括损害赔偿、和解费以及合理的法律费用）。

15. 谷歌的权利。 您承认谷歌对此计划（包括谷歌的广告投放技术、搜索技术、推介技术和品牌特征，包括暗示许可，不包括谷歌自第三方许可的项目且不包括任何可能构成载体的第三方媒体播放器）拥有所有权利、权益，包括但不仅限于所有知识产权（如下所述）。除非本协议有明确规定，您不会获得此计划中的任何权利、权益。对于谷歌的任何服务、软件或文档，您不会修改、改编、翻译、制作衍生作品、反编译、进行反向工程、分解或采取其他方式试图导出源代码，也不会通过使用或访问计划或与此相关的专有信息创建或试图创建替代或相似服务或产品。您不会删除、隐藏或篡改附在或包含在谷歌任何服务、软件或文档中的谷歌版权声明、品牌特征或其他专有权声明（包括但不仅限于与广告、链接、搜索框、搜索结果和/或推介按钮一起展示的谷歌品牌特征）。"知识产权"指根据专利法、版权法、半导体芯片保护法、精神权利法、商业机密法、商标法、反不正当竞争法、公开权法、隐私权法的规定而存在的所有权利及任何其他专有权利，以及这些权利的所有申请、续期、扩展、恢复和还原，无论这些权利在全球范围内现在生效，还是以后生效。

16. 信息权。受制于谷歌隐私政策的规定（见http://www.google.com/intl/zh-CN/privacy.html 或谷歌提供的其他类似网址），谷歌将保留并使用您提供的所有信息，包括但不限于载体用户信息统计以及联系和结算信息。为批准您加入本计划，您同意谷歌可将您的个人身份识别信息转交和透露给第三方，包括数据法律限制较少的司法管辖区域内第三方（与您所在司法辖区相比较）。谷歌还可以为配合有效的法律程序（例如传票、搜查证和法庭庭谕），为主张或行使自己的法律权利或为辩驳他人权利要求而提供上述信息。但对于任何此类第三方透露此信息的行为，谷歌不承担任何责任，并且也不向您负责。谷歌可向广告客户、业务合作伙伴、赞助商以及其他第三方透露谷歌收集的与您相关的非个人身份识别信息，包括载体网址、具体载体的统计信息和类似信息。 除此之外，您授权谷歌访问载体或其中的任何一部分，或将其加入索引和缓存，其中包括采用网络 spider 或抓取工具等自动方式。

17. 其他条款。本协议受美国加州法管辖，但不适用其法律冲突原则。双方同意将在三十（30）天内本着诚信原则解决因本协议产生、涉及本协议或与本协议相关的任何争议、争端或索赔（"争议"）。如果在争议产生的三十（30）天内该争议未获解决，必须将该争议提交仲裁并通过仲裁最终解决，（本协议双方对此表示明确同意与服从）。仲裁应提交"美国仲裁协会"（"AAA"）的国际争议解决中心并根据本协议日有效的AAA的"商业仲裁规则"（"规则"）进行。听审前的信息交换应限于对相关的非保密文件的合理出示并应迅速完成。应按以下方式指定三（3）名仲裁员：每一方将指定一名仲裁员，且各方指定的仲裁员将在最后一方指定的仲裁员确认之后的三十（30）天内提名一位主席。仲裁庭不应仅充当友好调解人或仅依据公允及善良的原则行为。除有特殊情况，双方的意图是在最后的仲裁员选定之日起的六十（60）天内使仲裁程序得以结束。仲裁庭出于确保公正的原因可延长该时限。未能遵守该时限不构成质疑仲裁裁决的基础。仲裁将以英语进行且仲裁地为美国加利福尼亚州圣塔克拉拉县(Santa Clara County)。任何一方均可在不放弃本协议项下救济的前提下，向仲裁庭和/或任何有管辖权的法庭申请为保护该方的权利或财产所必需的任何临时的、禁令性的或保全性的救济，直到仲裁裁决做出或争议以其它方式获得解决。仲裁庭做出的任何决定都将为终局性的并对双方具有约束力，对其的判决可由有管辖权的法院做出，包括但不限于对任何一方或其任何资产有管辖权的任何法院。双方明确同意授权仲裁庭对提交给仲裁庭的事项做出衡平法上的救济或禁令救济，但是该救济要与本协议列出的救济和限制相一致。双方同意所有依本条进行的仲裁程序（包括任何仲裁程序的存在、在该仲裁程序中披露的信息，以及任何与之相关的和解、协商、讨论、提议和裁决）均应视为保密信息并应受谷歌标准相互保密协议(其在本协议前或与本协议同时签署)的制约。但是，为寻求执行仲裁庭所做出的任何裁决的需要，双方可以向适当的法院披露该等信息。双方明确排除联合国国际货物销售合同公约及统一电子计算机信息交易法对本协议的适用。本协议是各方就本协议主题所达成的全部协议。如果要对本协议进行任何修改，双方都应以书面形式进行，谷歌更新条款后，您的在线接受或您持续参与此计划后即视为同意这些条款的更新。未要求执行任何条款，并不影响一方在以后任何时间要求执行此条款的权利；对违背此协议行为的一次不予追究，并不表示对以后发生的违约行为也不予追究，也不表示放弃该条款。如果本协议的任何条款无法执行，对这类条款应予以修改以体现各方的意图，而本协议中的其他条款仍应完全生效。您不得转售、转让或让与您在本协议下的任何权利。一旦发现任何此类行为，本协议将终止，对此谷歌不承担责任。尽管有上述规定，谷歌可随时将本协议转让给任何关联机构并且不必另行通知。 谷歌与您之间的关系不是法律上的合伙关系，而是一种独立的订约人关系。

2008-02-29

帅哥

PLEASE READ VERY CAREFULLY THESE TERMS AND CONDITIONS AND THE FAQ BEFORE REGISTERING FOR THE GOOGLE ADSENSE ONLINE PROGRAM. PARTICIPATION IN THE GOOGLE ADSENSE ONLINE PROGRAM INDICATES THAT YOU ACCEPT THESE TERMS AND CONDITIONS. IF YOU DO NOT ACCEPT THESE TERMS AND CONDITIONS, PLEASE DO NOT REGISTER FOR OR PARTICIPATE IN THE GOOGLE ADSENSE ONLINE PROGRAM.

Introduction. This agreement ("Agreement") between You and Google Inc. ("Google") consists of these Google AdSense Online Program (the "Program") Standard Terms and Conditions ("Terms and Conditions"). A description of the Program, as generally offered by Google, is available at the Program Frequently Asked Questions ("FAQ") URL, located at https://www.google.com/adsense/faq, or such other URL as Google may provide from time to time. "You" or "Publisher" means any entity identified in an enrollment form submitted by the same or affiliated persons, and/or any agency or network acting on its (or their) behalf, which shall also be bound by the terms of this Agreement.

1.      Program Participation. Participation in the Program is subject to Google’s prior approval and Your continued compliance with the Program Policies ("Program Policies"), located at https://www.google.com/adsense/policies, and/or such other URL as Google may provide from time to time. Google reserves the right to refuse participation to any applicant or participant at any time in its sole discretion. By enrolling in the Program, You represent that You are at least 18 years of age and agree that Google may serve (a) third party and/or Google provided advertisements and/or other content (such third party provided advertisements, Google provided advertisements and other content, collectively, "Ads"), provided, however, that if Google serves non-compensated content, You will have the ability to opt out of receiving such content as part of the Program, (b) related Google queries and/or Ad search box(es) (collectively, “Links”), (c) Google Web and/or Site search results (collectively, "Search Results"), and/or (d) Google referral Ads (“Referral Buttons”), each in connection with the Web site(s), media player(s), video content and/or mobile content that You designate, or such other properties expressly authorized in writing by Google (including by electronic mail) (such other properties, “Other Properties”), and the Atom, RSS, or other feeds distributed through such Web site(s) , media player(s), video content, mobile content and/or Other Properties (each such Web site, media player, video content, mobile content, Other Property or feed, a "Property"). For the avoidance of doubt, any reference in this Agreement or the Program Policies to an individual “Web page”, “Web site”, “Web site page” or the like that is part of the Property will also mean feeds and media players distributed through such Web site. Multiple accounts held by the same individual or entity are subject to immediate termination unless expressly authorized in writing by Google (including by electronic mail).  In some circumstances expressly authorized in writing by Google (including by electronic mail), You may enroll in the Program and create an account for the sole purpose of receiving payment from Google, and not, for purposes of clarification, for the purpose of displaying Ads, Links, Search Results and/or Referral Buttons on a Property.  If, however, You subsequently use your Account to participate in the Program (i.e. for the purpose of displaying Ads, Links, Search Results and/or Referral Buttons on a Property), then such use of the Program will be governed by the terms of this Agreement.  You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website.  Your privacy policy should also include information about user options for cookie management.

2.      Implementation and Operation of Ads, Search Results, and Referrals. You agree to comply with the specifications provided by Google from time to time to enable proper delivery, display, tracking, and reporting of Ads, Links, Search Results, Referral Buttons, and Google Brand Features (as defined in Section 12 below) in connection with Your Property(ies), including without limitation by not modifying the JavaScript or other programming provided to You by Google in any way, unless expressly authorized in writing by Google (including by electronic mail).

o        AdSense for Search. If You have elected to receive Search Results, You will display on Your Property(ies) a Google search box (a "Search Box") in accordance with the specifications provided by Google. Except for related Google queries, all search queries (including queries entered into an Ad search box) must originate from individual human end users inputting data directly into a Search Box (or Ad search box, as applicable) on Your Property(ies). You will send any and all queries (without editing, filtering, truncating, appending terms to or otherwise modifying such queries individually or in the aggregate) to Google and Google will use commercially reasonable efforts to provide You with corresponding Search Results and/or Ads, as applicable and as available. Search Results and any accompanying Ads will be displayed on Web pages that may be hosted by Google (each, a "Search Results Page"), and the format, look and feel of those Web pages hosted by Google may be modified by Google from time to time.

o        AdSense for Content. All content and Property-based Ads (and Ads served in response to end user clicks on and queries entered into Links, if any) shall be grouped by Google and displayed with Links (where applicable) to end users of the Property(ies) as ad units (such groups of Ads and/or Links collectively referred to as "Ad Units") in standard formats as offered generally by Google from time to time, as may be described in the FAQ. You may select a format approved by Google for the display of Ad Units in connection with the Property(ies), but You acknowledge and agree that Ads and/or Links: (i) shall only be displayed in connection with the Property(ies), each of which is subject to review and approval by Google in its discretion at any time; and (ii) shall be subject to the placement guidelines set forth herein.

o        Referrals. If You have elected to use the Google AdSense Referrals feature, You will implement any Referral Buttons on Your Property(ies) in accordance with the specifications provided by Google. End users who click on a Referral Button will be directed to a Web page that may be hosted by Google (“Referral Page”), and the format, look and feel of those Web pages hosted by Google may be modified by Google from time to time. A “Referral Event” will be initiated when an end user clicks on a Referral Button from the Property and will be completed when the referral requirements for the relevant product are satisfied in accordance with this Agreement. Such referral requirements, along with the payment amount applicable to the Referral Event, are located at https://www.google.com/adsense/referrals, or such other URL as Google may provide from time to time. You agree to comply with the specifications provided by Google from time to time to enable proper tracking and reporting of Referral Events in connection with Your Property. You shall not promote or facilitate a Referral Event by any means other than displaying a Referral Button on the Property, unless expressly authorized in writing by Google (including by electronic mail).

o        AdSense for Video. If you have elected to use AdSense for Video, Your participation is subject to your continued compliance with the AdSense for Video Program policies located at http://adsense.google.com/support/bin/answer.py?answer=73987 or the URL as Google may provide from time to time.  All Ads (including Ads served in response to end user clicks on and queries entered into Links, if any) shall be (1) grouped by Google and displayed with Links (where applicable) to end users of the Property(ies) as Ad Unit(s) or (2) pre-, post- or interstitial roll in connection with third party video content, in each case in standard formats as offered generally by Google from time to time, as may be further described in the applicable policies.  You acknowledge and agree that the Ads will be displayed on the Property in a video format approved by Google, and that such Ads: (i) shall only be displayed in connection with the Property(ies) and non-advertisement video content (collectively “Video Media”), all of which is subject to review and approval by Google in its discretion at any time; and (ii) shall only be requested in connection with end user initiated Video Media.  In addition, You agree that You may only display one (1) Ad Unit within Your media player at any single time, unless otherwise approved by Google in writing. 

o        General; Serviced Pages; Filtering; Beta Features. You agree not to display on the same Web page in connection with which any Ad Unit, Ad, Link, Search Box, or Referral Button is displayed (a "Serviced Page") any advertisement(s) or content that an end user of Your Property(ies) would reasonably confuse with a Google advertisement or otherwise associate with Google. Certain Google services available as part of the Program may contain filtering capability, such as SafeSearch or AdSafe, that You may access through Your account. However, if You elect to enable any such filters, You acknowledge and agree that: (i) it is Your responsibility to enable such features in accordance with the specifications provided by Google, and (ii) Google does not and cannot commit that all results (including Ads, Links and Search Results) will be limited to results elected by enabling such filter(s). Some Program features are identified as “Beta” or otherwise unsupported (“Beta Features”).  To the fullest extent permitted by law, Beta Features are provided "as is" and at Your option and risk.  You shall not disclose to any third party any information from Beta Features, existence of non-public Beta Features or access to Beta Features.  .

3.      Communications Solely With Google. You agree to direct to Google, and not to any advertiser, any communication regarding any Ad(s) or Link(s) displayed in connection with Your Property(ies).

4.      Parties' Responsibilities. You are solely responsible for the Property(ies), including all content and materials, maintenance and operation thereof, the proper implementation of Google's specifications, and adherence to the terms of this Agreement, including compliance with the Program Policies. Google reserves the right to investigate, at its own discretion, any activity that may violate this Agreement, including but not limited to any use of a software application to access Ads, Links, Search Results, or Referral Buttons or to complete any Referral Event, or any engagement in any activity prohibited by this Agreement. Google is not responsible for anything related to Your Property(ies), including without limitation the receipt of queries from end users of Your Property(ies) or the transmission of data between Your Property(ies) and Google. In addition, Google shall not be obligated to provide notice to You in the event that any Ad, Link, Search Result, or Referral Button is not being displayed properly to, or Referral Event is not being completed properly by, end users of the Property(ies).

5.      Prohibited Uses. You shall not, and shall not authorize or encourage any third party to: (i) directly or indirectly generate queries, Referral Events, or impressions of or clicks on any Ad, Link, Search Result, or Referral Button  (including without limitation by clicking on “play” for any video Ad) through any automated, deceptive, fraudulent or other invalid means, including but not limited to through repeated manual clicks, the use of robots or other automated query tools and/or computer generated search requests, and/or the unauthorized use of other search engine optimization services and/or software; (ii) edit, modify, filter, truncate or change the order of the information contained in any Ad, Link, Ad Unit, Search Result, or Referral Button, or remove, obscure or minimize any Ad, Link, Ad Unit, Search Result, or Referral Button in any way without authorization from Google; (iii) frame, minimize, remove or otherwise inhibit the full and complete display of any Web page accessed by an end user after clicking on any part of an Ad ("Advertiser Page"), any Search Results Page, or any Referral Page; (iv) redirect an end user away from any Advertiser Page, Search Results Page, or Referral Page; provide a version of the Advertiser Page, Search Results Page, or Referral Page that is different from the page an end user would access by going directly to the Advertiser Page, Search Results Page, or Referral Page; intersperse any content between the Ad and the Advertiser Page, between the page containing the Search Box and the Search Results Page, or between the Referral Button and the Referral Page; or otherwise provide anything other than a direct link from an Ad to an Advertiser Page, from the page containing the Search Box to the Search Results Page, or from the Referral Button to the Referral Page; (v) display any Ad(s), Link(s), or Referral Button(s) on any Web page or any Web site that contains any pornographic, hate-related, violent, or illegal content; (vi) directly or indirectly access, launch, and/or activate Ads, Links, Search Results, or Referral Buttons through or from, or otherwise incorporate the Ads, Links, Search Results, or Referral Buttons in, any software application, Web site, or other means other than Your Property(ies), and then only to the extent expressly permitted by this Agreement; (vii) "crawl", "spider", index or in any non-transitory manner store or cache information obtained from any Ads, Links, Search Results, or Referral Events, or any part, copy, or derivative thereto; (viii) act in any way that violates any Program Policies posted on the Google Web Site, as may be revised from time to time, or any other agreement between You and Google (including without limitation the Google AdWords program terms); (ix) disseminate malware; (x) create a new account to use the Program after Google has terminated this Agreement with You as a result of your breach of this Agreement; or (xi) engage in any action or practice that reflects poorly on Google or otherwise disparages or devalues Google’s reputation or goodwill. You acknowledge that any attempted participation or violation of any of the foregoing is a material breach of this Agreement and that we may pursue any and all applicable legal and equitable remedies against You, including an immediate suspension of Your account or termination of this Agreement, and the pursuit of all available civil or criminal remedies.

6.      Termination; Cancellation. Subject to any third party agreements You may have with other Google customers (e.g., Your Web hosting company), You may stop displaying Ads, Links, Search Boxes, or Referral Buttons on any Property in the Program with or without cause at any time by removing the Google JavaScript or similar programming from Your Properties. You may terminate this Agreement with or without cause at any time by sending written notice of your desire to cancel Your participation in the Program to adsense-support@google.com. This Agreement will be deemed terminated within ten (10) business days of Google's receipt of Your notice. Google may investigate any activity that may violate this Agreement. Google may at any time, in its sole discretion, terminate all or part of the Program, terminate this Agreement, or suspend or terminate the participation of any Property in all or part of the Program for any reason. In addition, Google reserves the right to terminate without notice any account that has not generated a sufficient number of valid clicks on Ads or Referral Buttons or valid impressions of Ads (in each case as measured by Google) for a period of two (2) months or more. Upon termination of participation of any Property in the Program or termination of this Agreement for any reason, Sections 3, 6 through 10, and 14 through 17 shall survive termination.

7.      Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" includes without limitation: (a) all Google software, technology, programming, specifications, materials, guidelines and documentation relating to the Program; (b) click-through rates or other statistics relating to Property performance in the Program provided to You by Google; and (c) any other information designated in writing by Google as "Confidential" or an equivalent designation. However, You may accurately disclose the amount of Google’s gross payments to You pursuant to the Program. Google Confidential Information does not include information that has become publicly known through no breach by You or Google, or information that has been (i) independently developed without access to Google Confidential Information, as evidenced in writing; (ii) rightfully received by You from a third party; or (iii) required to be disclosed by law or by a governmental authority.

8.      No Guarantee. Google makes no guarantee regarding the level of impressions of Ads or clicks on any Ad or Referral Button, the timing of delivery of such impressions and/or clicks, the completion of Referral Events, or the amount of any payment to be made to You under this Agreement.  In addition, for the avoidance of doubt, Google does not guarantee the Program will be operable at all times or during any down time (i) caused by outages to any public Internet backbones, networks or servers, (ii) caused by any failures of Your equipment, systems or local access services, (iii) for previously scheduled maintenance or (iv) relating to events beyond Google’s (or its wholly owned subsidiaries’) control such as strikes, riots, insurrection, fires, floods, explosions, war, governmental action, labor conditions, earthquakes, natural disasters, or interruptions in Internet services to an area where Google (or its wholly owned subsidiaries) or Your servers are located or co-located.

9.      No Warranty. GOOGLE MAKES NO WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WITH RESPECT TO ADVERTISING, LINKS, SEARCH, REFERRALS, AND OTHER SERVICES, AND EXPRESSLY DISCLAIMS THE WARRANTIES OR CONDITIONS OF NONINFRINGEMENT, MERCHANTABILITY, AND FITNESS FOR ANY PARTICULAR PURPOSE. TO THE EXTENT ADS, LINKS, AND SEARCH RESULTS ARE BASED ON OR DISPLAYED IN CONNECTION WITH NON-GOOGLE CONTENT, GOOGLE SHALL NOT HAVE ANY LIABILITY IN CONNECTION WITH THE DISPLAY OF SUCH ADS, LINKS, AND SEARCH RESULTS.

10.  Limitations of Liability; Force Majeure. EXCEPT FOR ANY INDEMNIFICATION AND CONFIDENTIALITY OBLIGATIONS HEREUNDER OR YOUR BREACH OF ANY INTELLECTUAL PROPERTY RIGHTS AND/OR PROPRIETARY INTERESTS RELATING TO THE PROGRAM, (i) IN NO EVENT SHALL EITHER PARTY BE LIABLE UNDER THIS AGREEMENT FOR ANY CONSEQUENTIAL, SPECIAL, INDIRECT, EXEMPLARY, OR PUNITIVE DAMAGES WHETHER IN CONTRACT, TORT OR ANY OTHER LEGAL THEORY, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY AND (ii) GOOGLE'S AGGREGATE LIABILITY TO PUBLISHER UNDER THIS AGREEMENT FOR ANY CLAIM IS LIMITED TO THE NET AMOUNT PAID BY GOOGLE TO PUBLISHER DURING THE THREE MONTH PERIOD IMMEDIATELY PRECEDING THE DATE OF THE CLAIM. Each party acknowledges that the other party has entered into this Agreement relying on the limitations of liability stated herein and that those limitations are an essential basis of the bargain between the parties. Without limiting the foregoing and except for payment obligations, neither party shall have any liability for any failure or delay resulting from any condition beyond the reasonable control of such party, including but not limited to governmental action or acts of terrorism, earthquake or other acts of God, labor conditions, and power failures.

11.  Payment. You shall receive a payment related to the number of valid clicks on Ads, the number of valid impressions of Ads, the number of valid completions of Referral Events initiated through Referral Buttons displayed in connection with Your Property(ies), and/or other events performed in connection with the display of Ads on Your Property(ies), in each case as determined by Google for its participants in the Program. If You have elected to receive Search Results, this payment will be offset by fees applicable to Search Results. Unless otherwise agreed to by the parties in writing (including by electronic mail), payments to You shall be sent by Google within approximately thirty (30) days after the end of each calendar month that Ads or Referral Buttons are running on Your Property or that Ads are running on Search Results Pages if Your earned balance is $100 or more. In the event the Agreement is terminated, Google shall pay Your earned balance to You within approximately ninety (90) days after the end of the calendar month in which the Agreement is terminated by You (following Google's receipt of Your written request, including by email, to terminate the Agreement) or by Google. In no event, however, shall Google make payments for any earned balance less than $10. Notwithstanding the foregoing, Google shall not be liable for any payment based on: (a) any amounts which result from invalid queries, invalid Referral Events, or invalid clicks or impressions on Ads generated by any person, bot, automated program or similar device, as reasonably determined by Google, including without limitation through any clicks or impressions (i) originating from Your IP addresses or computers under Your control, (ii) solicited by payment of money, false representation, or request for end users to click on Ads, or (iii) solicited by payment of money, false representation, or any illegal or otherwise invalid request for end users to complete Referral Events; (b) Ads or Referral Buttons delivered to end users whose browsers have JavaScript disabled; (c) Ads benefiting charitable organizations and other placeholder or transparent Ads that Google may deliver; or (d) clicks co-mingled with a significant number of invalid clicks described in (a) above, or as a result of any breach of this Agreement by You for any applicable pay period. Google reserves the right to withhold payment or charge back Your account due to any of the foregoing or any breach of this Agreement by You, pending Google's reasonable investigation of any of the foregoing or any breach of this Agreement by You, or in the event that an advertiser whose Ads are displayed in connection with Your Property(ies) defaults on payment for such Ads to Google. In addition, if You are past due on any payment to Google in connection with any Google program (including without limitation the Google AdWords program), Google reserves the right to withhold payment until all outstanding payments have been made or to offset amounts owed to You in connection with the Program by amounts owed by You to Google. To ensure proper payment, You are solely responsible for providing and maintaining accurate address and other contact information as well as payment information associated with Your account. For U.S. taxpayers, this information includes without limitation a valid U.S. tax identification number and a fully-completed Form W-9. For non-U.S. taxpayers, this information includes without limitation either a signed certification that the taxpayer does not have U.S. Activities (as described on the Google AdSense: Tax Information Page located at https://www.google.com/adsense/taxinfo, or such other URL as Google may provide from time to time) or a fully-completed Form W-8 or other form, which may require a valid U.S. tax identification number, as required by the U.S. tax authorities. Any bank fees related to returned or cancelled checks due to a contact or payment information error or omission may be deducted from the newly issued payment. You agree to pay all applicable taxes or charges imposed by any government entity in connection with Your participation in the Program. Google may change its pricing and/or payment structure at any time. If You dispute any payment made under the Program, You must notify Google in writing within thirty (30) days of any such payment; failure to so notify Google shall result in the waiver by You of any claim relating to any such disputed payment. Payment shall be calculated solely based on records maintained by Google. No other measurements or statistics of any kind shall be accepted by Google or have any effect under this Agreement. The payments made under this Agreement are for use by You only and may not be transferred or in any manner passed on to any third party (i.e., distributed to Properties managed by You that require separate payments) unless expressly authorized in writing by Google (including by electronic mail). From time to time Google may be holding funds, payments and other amounts due to You in connection with the AdSense Program. You acknowledge and agree that Google may, without further notice to You, contribute to a charitable organization selected by Google all funds, payments and other amounts related to the AdSense Program that are held by Google and that are due to you (if any), but which Google is unable to pay or deliver to You because Your account is Inactive (as defined below). “Inactive” means that, based on Google’s records: (a) for a period of two (2) years or more You have not logged into your account or accepted funds, payments or other amounts that Google has attempted to pay or deliver to You, and (b) Google has been unable to reach You, or has not received adequate payment instructions from You, after contacting You at the address shown in Google’s records.

12.  Publicity. You agree that Google may use Your name and logo in presentations, marketing materials, customer lists, financial reports, Web site listings of customers, Search Results Pages, and Referral Pages. If You wish to use Google's trade names, trademarks, service marks, logos, domain names, and other distinctive brand features ("Brand Features"), You may do so, so long as such use is in compliance with this Agreement and in compliance with Google's then current Brand Feature use guidelines, and any content contained or referenced therein, which guidelines may be found at the following URL: http://www.google.com/permissions/guidelines.html (or such other URL Google may provide from time to time).

13.  Representations and Warranties. You represent and warrant that (a) all of the information provided by You to Google to enroll in the Program is correct and current; (b) You are the owner of each Property or You are legally authorized to act on behalf of the owner of such Property(ies) for the purposes of this Agreement and the Program; (c) You have all necessary right, power, and authority to enter into this Agreement and to perform the acts required of You hereunder; and (d) You have complied and will continue to comply with all applicable laws, statutes, ordinances, and regulations (including without limitation the CAN-SPAM Act of 2003 and any relevant data protection or privacy laws) in Your performance of any acts hereunder. In addition, to the extent that Your Site is a media player (1) You represent and warrant that You have a valid license to use and distribute such media player (including all content therein, including without limitation any Ads or Ad Units) for the purposes of this Agreement and the Program; and (2) You shall ensure that any media player(s) that constitute the Site shall comply with the terms and conditions set forth herein. You further represent and warrant that each Property and any material displayed therein: (i) comply with all applicable laws, statutes, ordinances, and regulations; (ii) do not breach and have not breached any duty toward or rights of any person or entity including, without limitation, rights of intellectual property, publicity or privacy, or rights or duties under consumer protection, product liability, tort, or contract theories; and (iii) are not pornographic, hate-related or otherwise violent in content.

14.  Your Obligation to Indemnify. You agree to indemnify, defend and hold Google, its agents, affiliates, subsidiaries, directors, officers, employees, and applicable third parties (e.g. relevant advertisers, syndication partners, licensors, licensees, consultants and contractors) (collectively "Indemnified Person(s)") harmless from and against any and all third party claims, liability, loss, and expense (including damage awards, settlement amounts, and reasonable legal fees), brought against any Indemnified Person(s), arising out of, related to or which may arise from Your use of the Program, the Property(ies), and/or Your breach of any term of this Agreement.

15.  Google Rights. You acknowledge that Google owns all right, title and interest, including without limitation all Intellectual Property Rights (as defined below), in and to the Program (including Google's ad serving technology, search technology, referral technology, and Brand Features, including implied licenses, and excluding items licensed by Google from third parties and excluding any third party media player that may comprise the Property), and that You will not acquire any right, title, or interest in or to the Program except as expressly set forth in this Agreement. You will not modify, adapt, translate, prepare derivative works from, decompile, reverse engineer, disassemble or otherwise attempt to derive source code from any Google services, software, or documentation, or create or attempt to create a substitute or similar service or product through use of or access to the Program or proprietary information related thereto. You will not remove, obscure, or alter Google's copyright notice, Brand Features, or other proprietary rights notices affixed to or contained within any Google services, software, or documentation (including without limitation the display of Google’s Brand Features with Ads, Links, Search Boxes, Search Results, and/or Referral Buttons, as applicable). "Intellectual Property Rights" means any and all rights existing from time to time under patent law, copyright law, semiconductor chip protection law, moral rights law, trade secret law, trademark law, unfair competition law, publicity rights law, privacy rights law, and any and all other proprietary rights, as well as, any and all applications, renewals, extensions, restorations and re-instatements thereof, now or hereafter in force and effect worldwide.

16.  Information Rights. Google may retain and use, subject to the terms of the Google Privacy Policy (located at http://www.google.com/privacy.html, or such other URL as Google may provide from time to time), all information You provide, including but not limited to Property demographics and contact and billing information. You agree that Google may transfer and disclose to third parties personally identifiable information about You for the purpose of approving and enabling Your participation in the Program, including to third parties that reside in jurisdictions with less restrictive data laws than Your own. Google may also provide information in response to valid legal process, such as subpoenas, search warrants and court orders, or to establish or exercise its legal rights or defend against legal claims. Google disclaims all responsibility, and will not be liable to You, however, for any disclosure of that information by any such third party. Google may share non-personally-identifiable information about You, including Property URLs, Property-specific statistics and similar information collected by Google, with advertisers, business partners, sponsors, and other third parties. In addition, You grant Google the right to access, index and cache the Property(ies), or any portion thereof, including by automated means including Web spiders or crawlers.

17.  Miscellaneous. This Agreement shall be governed by the laws of California, except for its conflicts of laws principles. Any dispute or claim arising out of or in connection with this Agreement shall be adjudicated in Santa Clara County, California. The parties specifically exclude from application to the Agreement the United Nations Convention on Contracts for the International Sale of Goods and the Uniform Computer Information Transactions Act. This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof. Any modifications to this Agreement must be made in a writing executed by both parties, by Your online acceptance of updated terms, or after Your continued participation in the Program after such terms have been updated by Google. The failure to require performance of any provision shall not affect a party's right to require performance at any time thereafter, nor shall a waiver of any breach or default of this Agreement constitute a waiver of any subsequent breach or default or a waiver of the provision itself. If any provision herein is held unenforceable, then such provision will be modified to reflect the parties' intention, and the remaining provisions of this Agreement will remain in full force and effect. You may not resell, assign, or transfer any of Your rights hereunder. Any such attempt may result in termination of this Agreement, without liability to Google. Notwithstanding the foregoing, Google may assign this Agreement to any affiliate at any time without notice. The relationship between Google and You is not one of a legal partnership relationship, but is one of independent contractors.

2008-02-25