司献民-南航的持续发展战略

航空

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航空

司献民
南航当前的经营环境1南航的持续发展战略2南航实现战略目标的手段3
目录
一、当前的经营环境国际金融危机蔓延中国经济出现困难航空运输业低迷
大而不强发展方式粗放盈利能力、抗风险能力脆弱
二、南航的持续发展战略南航当前深层问题
二、南航的持续发展战略南航可持续发展战略南航可持续发展战略建设具有核心竞争力和持续盈利能力的国际化、规模网络型航空公司
“顾客首选的航空公司”“员工喜爱的公司”顾客首选的航空公司员工喜爱的公司以市场为导向以市场为导向以客户为中心以客户为中心以国际化为标准以国际化为标准以发挥规模网络优势为核心以发挥规模网络优势为核心建立起新的盈利模式建立起新的盈利模式提高核心竞争力和持续盈利能力提高核心竞争力和持续盈利能力二、南航的持续发展战略
南航二、南航的持续发展战略规模为基础网络为核心国际化为标准
南航持续发展战略南航持续发展战略二、南航的持续发展战略信息化建设信息化建设“三网”建设三网建设体制改革体制改革机制创新机制创新文化建设文化建设航线枢纽网络航线枢纽网络市场营销网络市场营销网络服务保障网络服务保障网络
二、南航的持续发展战略信息化建设运行营销管理服务
二、南航的持续发展战略航线枢纽网络航线枢纽网络点对点枢纽点对点枢纽枢纽中转枢纽中转网络互动网络互动有效衔接有效衔接扩大需求扩大需求降低成本降低成本提高竞争力提高竞争力提高盈利能力提高盈利能力市场营销网络市场营销网络挖掘网络航线价值挖掘网络航线价值建立网络产品体系建立网络产品体系完善市场销售体系完善市场销售体系适应网络化运行的需要适应网络化运行的需要服务保障网络服务保障网络空地服务空地服务运行运行维修保障维修保障资源统一管控，提高资源配置效率资源统一管控，提高资源配置效率
体制改革以提高效能为目标加快组织转型步伐建立“集中为主，有效管理”的管控模式二、南航的持续发展战略
机制创新机制创新公司定岗市场定价合同管理新老有别文化建设文化建设CSAIRC顾客至上C顾客至上S善用人才S善用人才A追求卓越A追求卓越I持续创新I持续创新R爱心回报R爱心回报二、南航的持续发展战略
点对点的线性航空公司点对点的线性航空公司传统的生产型企业传统的生产型企业外延式粗放增长外延式粗放增长国际化规模网络型航空公司国际化规模网络型航空公司现代的经营型企业现代的经营型企业内涵式集约发展内涵式集约发展二、南航的持续发展战略
强化战略管理战略决策战略实施战略调整三、南航实现战略目标的手段
牢固树立“持续安全”理念牢固树立“持续安全”理念重点开展“七防”落实工作重点开展“七防”落实工作进一步加强业务培训进一步加强业务培训不断完善规章制度不断完善规章制度不断加强安全监查工作不断加强安全监查工作强化持续安全实现航空安全年力夺“六星奖”三、南航实现战略目标的手段
强化基础管理
􀁺实施基础管理建设年，做到三个并重、抓好三个关键
􀁺抓住信息化龙头
􀁺当前重点抓三方面：抓收益，降成本，控风险
三、南航实现战略目标的手段
三、南航实现战略目标的手段创新服务手段，打造完美服务链创新服务理念，提出“两一”服务理念开展“服务品牌提升年”强化服务品牌
三、南航实现战略目标的手段打造综合型产业集团打造综合型产业集团产业布局合理产业布局合理主辅相互促进主辅相互促进产融相生共长产融相生共长做大做强航空主业做大做强航空主业尝试多元化

Mr. SI XianminMr. Xianmin
China Southern Airlines’Strategy
of Sustainable Development
Current Environment for business operation1Strategy of Sustainable Development2Measures to realize China Southern’sstrategic targets3
Outline
1. Current Environment for businessoperationInternational financial crisis has been spreadingChinese economy is faced with difficultiesAir transportation industry has suffered great losses
Large size but not strongExtensive mode of developmentWeak capability of generating revenueand risks avoidance/mitigation
2. China Southern’sstrategy of sustainable Developmentsome deep-rooted problemsof China Southern
2. China Southern’sstrategy of sustainable DevelopmentChina Southern ’s strategy of sustainable DevelopmentChina Developmentto build a large scale international network-oriented airline with core competitiveness and sustainable profitability
make China Southern the airline of choice for our customers and our employees.make China Southern the airline of choice for our customers and our employees.Market-oriented Market-oriented Customers-centeredCustomers-centeredinternationalization as the standardinternationalization as the standardLarge scale network as coreadvantageLarge scale network as coreadvantageestablish a new mode of profitabilityestablish a new mode of profitabilitypromote competitiveness and sustainable profitabilitypromote competitiveness and sustainable profitability2. China Southern’sstrategy of sustainable Development
China Southernscale is the foundationinternationalization as the standardnetwork advantages as the core2. China Southern’sstrategy of sustainable Development
China Southern’s strategyof sustainable DevelopmentChina Southern’s strategyof sustainable DevelopmentInformatizationInformatizationConstruction of “
3
networks”Construction of “
3
networks”Organization ReformOrganization ReformMechanism InnovationMechanism InnovationBuild Corporate CultureBuild Corporate CultureHub NetworkHub NetworkMarketing & Sales NetworkMarketing & Sales NetworkService Support NetworkService Support Network2. China Southern’sstrategy of sustainable Development
informatizationinformatizationinformatizationoperationmarketingmanagementservices2. China Southern’sstrategy of sustainable Development
Hub NetworkHub NetworkPoint-to-point HubPoint-to-point HubHub TransferHub TransferNetwork InteractionNetwork InteractionEffective connectionEffective connectionExpand DemandExpand DemandReduce CostReduce CostEnhance CompetitivenessEnhance CompetitivenessEnhance ProfitabilityEnhance ProfitabilityMarketing & Sales NetworkMarketing & Sales NetworkExplore network ValuesExplore network ValuesEstablish network production sysEstablish network production sysImprove sales systemImprove sales systemMeet the needs ofnetwork operationsMeet the needs ofnetwork operationsService Support NetworkService Support NetworkIn-flight & ground serviceIn-flight & ground serviceoperationsoperationsmaintenancemaintenanceUnify the management of service resourcesand enhance the efficiency of resource allocationUnify the management of service resourcesand enhance the efficiency of resource allocation2. China Southern’sstrategy of sustainable Development
OrganizationReformImprove efficiency as the goal Speed up organizational transformationEstablish a management mode of “centralized control and effective management”2. China Southern’sstrategy of sustainable Development
Mechanism InnovationMechanism InnovationCompany set up posts Market decide price Management based on contract Difference between the junior and seniorCorporate CultureCorporate CultureCSAIRCcustomers superiorCcustomers superiorSHRmanagementSHRmanagementApursue ExcellencyApursue ExcellencyIcontinuous innovationIcontinuous innovationRaffection returnRaffection return2. China Southern’sstrategy of sustainable Development
point-to-point linear airlinepoint-to-point linear airlinetraditional production-oriented enterprisetraditional production-oriented enterpriseextensive growth to intensive development.extensive growth to intensive Large scale international network oriented airlinesLarge scale international network oriented airlinesa modern operation-oriented enterprisea modern operation-oriented enterpriseInternalized Intensive developmentInternalized Intensive development2. China Southern’sstrategy of sustainable Development
Enhance Strategic ManagementStrategic Decision-makingStrategic makingStrategic ImplementationStrategic ImplementationStrategic AdjustmentStrategic Adjustment3. Measures to realize strategic targets
firmly establish the philosophy of“continuous safety”firmly establish the philosophy of“continuous safety”focus on the “seven preventions”focus on the “seven preventions”Further strengthenoccupational trainingFurther strengthenoccupational trainingimproving the company’s rules and regulationsimproving the company’s rules and regulationsintensify safety supervisionintensify safety supervisionHighlight Continuous Safety earn the “Six-Star Flight Safety Award”3. Measures to realize strategic targets
Strengthen Baseline Management
􀁺launch an activity “Baseline Management Construction Year”, emphasizing on three aspects, focusing on three critical issues:
􀁺Led-by Informatization
􀁺Focus on three emphasis：generate revenue，reduce cost，risk control
3. Measures to realize strategic targets
innovate service methods, create "perfect air service link”Innovate service philosophy, put forward two service philosophies Launch “service Brand Elevation Year”Intensify service brand3. Measures to realize strategic targets
Create a complexindustrial groupCreate a complexindustrial groupreasonable industrial distributionreasonable industrial distributioncore and auxiliary businessmake complementary support core and auxiliary businessmake complementary support new profit generation modes, strong key competitiveness new profit generation modes, strong key competitiveness Make air transport the larger andstronger core businessMake air transport the larger andstronger core businessDiversification3. Measures to realize strategic targets
Thank you