Why Dealers Should Consider Owning A CIRRUS

航空

Why Dealers Should Consider Owning
A CIRRUS
Cameron Healey
When I learned that Cirrus Design
would be exhibiting at the NADA
convention held recently in Orlando, I
jumped at the chance to meet the people
behind the company and learn why an
airplane company would choose to focus on
franchise automotive dealers. After being
treated to a guided tour of their flagship,
a Cirrus SR22 GTS, a single engine, fourpassenger
airplane on display at the show, I
quickly learned why CIRRUS is the world’s
best selling general aviation airplane.
Whether you are new to aviation or you
are an experienced pilot who frequently
flies from auction to auction, CIRRUS
offers auto dealers an opportunity to fly a
fast (200.M.P.H), comfortable, technologically-
advanced and, most importantly, safe
airplane. Imagine having the ability to attend
multiple auctions 300 miles apart and
return home in a matter of hours without the
hassle of long road-trips or worrying about
congested airports and long security lines.
With CIRRUS, you can.
Now, some of you might be thinking, “Is flying
a small airplane safe?” This is a reasonable
concern. However, CIRRUS’s mantra
“Safety Comes Standard” makes flying their
aircraft truly worry-free. I can comment on
this because I was fortunate enough to fly
one during a recent demonstration flight!
Peace of mind begins with knowing that,
should an in-flight emergency ever occur,
every CIRRUS airplane is equipped with a
whole airframe parachute recovery system
(you don’t have a parachute, the airplane has
its own!!) that when activated, gently lowers
the airplane to the ground. In addition, the
CIRRUS is equipped with advanced airlinestyle
avionics and warning systems, including
real-time weather information and radar
showing other aircraft in the area to help
you steer clear of terrain and other airborne
obstacles. If you thought that airbags
are only reserved for automobiles, think
again. CIRRUS airplanes come equipped
with energy-absorbing seats and airbag
seatbelts—that’s right, seatbelts! CIRRUS’s
reputation for building safe airplanes is on
par with Volvo building safe automobiles!
The next time you need to visit an out-ofstate
auction or attend a Dealer 20 meeting,
forget that cramped economy seating on
Delayed Airlines, and consider flying a
CIRRUS, which offers spacious surrounds,
ergonomic seating, climate control, and an
onboard personal entertainment system. Yes,
you can even listen to your favorite channel
on XM Satellite radio. It doesn’t get much
better than that! While flying scheduled
commercial airlines has its place, CIRRUS
offers an alternative, which allows you to
access any of America’s 18,345 airports
(commercial airlines serve less than three
percent of these) in the most advanced,
comfortable, economical, and safest highperformance
airplane in the industry.
But don’t take my word for it—you’ll
need to fly it for yourself. Give the folks
at CIRRUS a call at 866-333-3834 or visit
www.cirrusdesign.com for more information
and to arrange a demonstration flight.
(Editor’s note: My thanks to CIRRUS field
pilot, Chris Eichmann, for flying to Seattle
and demonstrating the CIRRUS SR22—and
also for trusting me not to break it!)
What’s New!
Dealer Marketing Magazine May 2006