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2004亚洲传媒论坛Asia Communication & Media Forum 2004 [复制链接]

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发表于 2009-3-22 18:42:00 |只看该作者 |倒序浏览

中国传播论坛

China Communication Forum

“新闻学与传播学:全球化的研究、教育与实践”

Journalism and Communication:

Global Research, Education and Practice

 

2004.9.5-6

 

论文摘要集

Collection of Abstracts

 

 

 

 

 

 

中国传媒大学(原北京广播学院)

广播电视研究中心

亚洲传媒研究中心

National Centre for Radio & Television Studies

Asia Media Research Centre

Communication University of China (CUC, former BBU)

 


 

 

 

 

主题发言

 

 

1

变迁中的广播双轨制体系

 

 

Norbert Seidel

2

中国媒介市场格局与产业转型

 

 

胡正荣

 

3

混乱的美国新闻业

——经济与科技变迁危及严肃新闻报道

 

 

Alex Jones

 

 

 

主持人

 

 

丁俊杰

博士,教授,中国传媒大学校长助理,亚洲传媒研究中心主任,新闻传播学院院长。

研究领域:广告理论与实践,受众调查与市场调查,传媒经营与管理。

主要著作:《广播电视概论》,《现代广告活动的理论与操作》,《现代广告通论》,《媒介经营与产业化研究》(主编),《IMI消费行为与生活形态研究》系列(主编),《全球化背景下的中国媒介产业化透视》(合著),《中国广电媒介集团化研究》(合著),《寻找广播榜样》等。

 


 

 

 

 

Keynote Speeches

Index

 

1

The Dual Radio Broadcasting System in Change

 

 

Norbert Seidel

2

The Re-mapping of Chinese Media Market and the Transition of Media Industry

 

 

Hu Zhengrong

3

American Journalism in Turmoil:

Serious News Coverage Imperiled by Economic and Technological Change

 

 

Alex Jones

     

 

 

 

Chair

 

Ding Junjie

Ph.D, Professor, President Assistant of Communication University of China

Dean, Asia Media Research Centre, Journalism & Communication School of CUC

Research Interests: advertising practice and theory, survey of audience and market, media management

Publications: Introduction to Broadcasting & Television, Theory and Practice of Modern Advertisement, On Modern Advertisement, Study on Media Management and Industrialization (ed.), IMI Consuming Activities and Living Style (ed.), Study on China Broadcasting & TV Groups(co-authored), Insights of Chinese Media Industry with a Globalization Perspective (co-authored), Searching for Broadcasting Example: A Case Study of Beijing Music Radio Station, etc.

 

 


 

 

 

Norbert Seidel

 

西德广播电视公司总裁兼副董事长

科隆大学广播电视经济专业荣誉教授

 

 

 

 

变迁中的广播双轨制

Norbert Seidel

 

1、 德国媒体的总体趋势

2、 双轨制

3、 法律和经济基础

4、 新传送渠道的重要性


 

 

Norbert Seidel

 

CFO and Deputy Director General of West German Broadcasting Corporation (WDR)

Honorary Professor of Broadcasting Economics at the University of Cologne

 

 

 

The Dual Radio Broadcasting System in Change

Norbert Seidel

 

1.    The general trend in German media

2.    The dual system

3.    The legal and economic bases

4.    The importance of the new distribution channels


 

 

 

胡正荣

教授,中国传媒大学广播电视研究中心主任、教务处处长。

1999年在中国人民大学新闻学院获文学博士学位。

研究领域:传播学理论、广播电视传播、媒介研究、传播政治经济学、新媒介等。

主要著作:《全球化、信息化背景下我国广播电视发展战略丛书》(主编,2003年,4卷本)、《世界电视前沿》(合著,2001年,3卷本)、《媒介管理研究广播电视管理创新体系》(2000年)、《传播政治经济学》(译著,2000年)、《传播学总论》(1997年)、《卫星电视传播》(合著,1997年)、《新闻理论教程》(1994年)等。

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发表于 2009-3-22 18:42:22 |只看该作者

中国媒介市场格局与媒介产业转型

胡正荣

 

2001年以来,中国的媒介市场格局发生了许多重要的变化。其中,主要表现在媒介市场结构开始多样化,并且呈现出竞争日益加剧的趋势;中国的受众正在加快细分化和主动化的进程;中国媒介的内容供给与社会对内容的需求之间的矛盾日益加剧。特别值得关注的就是中国媒介的体制和政策正在进行着改革,在经历了市场化,集团化过程之后,将要开始资本化的过程。这个进程将会对中国的媒介产权结构,治理结构,组织结构等产生长远的影响。

面对上述格局的变迁,中国的媒介产业需要和开始经历一个深刻的产业转型。这个转型包括产业战略转型,其中包括组织结构转型,比较优势和竞争优势优化,核心竞争力的历练,技术改造等;产业结构转型,其中包括产业整合,产业组织性质与管理方式转型,产业治理策略变革;产业供应链再造,其中包括媒介运营与盈利模式的转型;产业制度转型,包括宏观的政府职能转化,现代媒介制度的建立,媒介的公司与经营战略的完善等。


 

 

Hu Zhengrong

Professor, Director of the National Center for Radio & TV Studies, Communication University of China

Ph.D, Journalism, Renmin University of China1999.

Research Interests: theories of mass communications, satellite television communications, the media (including development strategy of the media, media institution and media management), the political economy of communications and new media.

Publications: Media Management and Research---the Innovative System of Broadcasting Management, On the Media and the Textbook on News Theory; Political Economy of Communication (translator); Development Strategy for China's Radio and TV under the Situation of Globalization and Information (chief-compiler), Frontier of the World Television (co-writer), Forum about Communications--the Changing Radio and TV in the World (chief-compiler).

 

 

The Re-mapping of China Media Market and the Transition of Media Industry

Hu Zhengrong

 

Many changes have taken place in Chinese media market since 2001. The structure of media market is becoming diversified and more competitive. Along with the segmentation, audiences have more options concerning media. Content supply of media has been incrementally unable to meet the social need. Media institution and system, in particular, are undergoing the transition. Together with marketization, conglomeration, de-regulation and re-regulation has led to the capitalization. The whole transition process will exert long-lasting influences to Chinese media ownership, governing pattern and organization structure, etc.

In the context of the environment, Chinese media industry needs to launch a process of industrial transition, which ranges from development strategy, structure of media industries, re-shaping of supply chain, to institutional renovation of media.

 

 

 

 

 

 

Alex S. Jones

哈佛大学肯尼迪政府学院新闻与公共政策Laurence M. Lombard讲师

Joan Shorenstein新闻、政治与公共政策中心主任(2000--

美国公共广播网《媒体事件》节目执行主编和主持人(1995--

1968年获华盛顿&李大学学士学位。曾供职于杜克大学(1998-2000),全国公共广播网(1993-1997),纽约时报社(1983-1992)等机构。

研究成果:《托拉斯——〈纽约时报〉背后强有力的私人家族》(合著)(1999);《族长:宾翰王朝的兴起和灭亡》(1991)

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发表于 2009-3-22 18:42:50 |只看该作者

混乱的美国新闻业:经济和技术变革危及严肃新闻报道

Alex S. Jones

 

美国新闻业一直以其积极、有原则和果敢为世界新闻业树立起效仿的典范。他们以在一个开放、自由的社会环境中维护持久的民主为己任并奉其为信条。但令人担忧的是,大量的政治、公共政策报道和其他一些严肃议题的客观报道正在被那些琐事、耸人听闻的新闻和公共关系、辩论所替代。

在过去的一个多世纪里,广告是美国新闻业主要经济来源。这一模式建立于18世纪。技术创新带来的印刷术的改进使得报纸可以与大众进行更直接快速的交流。报纸因此成为一项有利可图的商品。在不断增长的利润的驱使下,报纸的角色被加以延伸、放大,内容包罗万象。新闻所吸引来的受众是广告商诉求于报纸的价值所在。自那时起,这种商业与新闻媒介共生的范式便成了美国主流新闻机构遵从的主导模式。

这种经济模式并没有因广播、电视和有线电视的出现而改变。对任何一种媒介而言都是新闻和娱乐节目吸引受众,并借此来招揽广告商。

到了上个世纪中叶,广告业随着国家经济的发展不断繁荣,广播和电视加入了激烈的竞争,它们都占据了广告市场的重要份额。但即使广告增加,也不足以维持某特定社区内所有报纸的基础性盈利,而电视的出现又击倒了全国各社区的二、三流报纸。同时,生存下来的报纸日益壮大。

然而,这种政治政策报道带来的繁荣景象已经受到来自有线电视和网络的威胁。这轮新的竞争给广告收入带来了巨大的压力,拥有新闻机构的企业主越发紧缩花在新闻报道上的巨额费用。

越来越多的信息表明,主要新闻机构正逐渐用较低成本的报道,如公共关系和宣扬替代专业新闻工作者的报道。前者正同客观的报道内容相对立。

由于这些原因,危机已存在于政治、公共政策和其他一些严肃主题的新闻报道中,而这些报道恰恰是美国新闻媒介民主形象的核心代表。如果传统的经济模式不能够支撑下去,那就必须找到一种新的模式。越来越多的信息表明其他一些模式正在出现,借助因特网成为传统媒介报道的一种新选择。

 

 

 

 

Alex S. Jones

Laurence M. Lombard Lecturer in the Press and Public Policy,

Director, Joan Shorenstein Center on the Press, Politics and Public Policy, Kennedy School of Government, Harvard University, 2000-Present

Host and Executive Editor, PBS’s Media Matters, 1995-Present

B.A. Washington & Lee University, 1968

He had worked at Duke University (1998-2000), National Public Radio (1993-1997), The New York Times (1983-1992).

Publications: Alex S. Jones and Susan E. Tifft, The Trust: The Private and Powerful Family Behind The New York Times (New York: Little, Brown & Company, 1999). 

Alex S. Jones and Susan E. Tifft, The Patriarch: The Rise and Fall of the Bingham Dynasty (New York: Summit, 1991).

 

 

American Journalism in Turmoil:

Serious News Coverage Imperiled by Economic and Technological Change

Alex S. Jones

 

American journalism has been the model for the world in energetic, principled and courageous journalism. It is accepted as an article of faith by American journalists that their work is essential to an enduring democracy in an open, free society. But objective coverage of politics, public policy and other serious issues is in danger of being largely replaced by trivial and sensational news, public relations and advocacy.

For well over a century, the economic platform that has paid for American journalism has been advertising. The model was established with newspapers in the 19th century when innovations such as high speed presses made it possible to communicate with a mass audience. Newspapers became profitable businesses and their role as providers of news was expanded and enhanced with ever-mounting profits. The audience attracted by news was of value to advertisers and a symbiosis of commerce and public service was established.

The economic model did not change with the arrival of radio, broadcast television and then cable television. In each case, an audience was attracted by news and entertainment programming, which in turn attracted advertisers.

By mid-century, there was serious competition among news providers as radio and television


 

each took significant shares of the advertising pool, which itself was growing with the nation. But even with advertising growth, there was not enough revenue to maintain the substantial profit margins at multiple newspapers in a given community, and the advent of television killed the second and third newspapers in communities across the nation. The surviving newspaper, however, prospered.

This broad prosperity – and the news coverage of politics and policy it made possible - has now been endangered by the new and intense competition prompted first by the explosion of cable the Internet. The result has been intense pressure on advertising revenues and profits, and corporate owners are increasingly squeezing the resources spent on the expensive process of covering news.

There are increasing signs that major news organizations are replacing professional journalistic coverage with less expensive forms of information that essentially are public relations and advocacy, which are the antithesis of objective journalism.

For these reasons, there is a crisis in the coverage of politics, public policy and other serious subjects. This form of quality journalism has been at the heart of the American news media’s democratic role. If the traditional economic model will not support such journalism, then new models must be found, and there are increasing signs of other models emerging, especially using the Internet.


 

 

 

 

中外新闻传播学教育比较专场

 

 

1

亚洲新闻学与媒介教育面临的挑战

 

Indrajit Banerjee

2

未来50年的传播学教育及其与过去50年的区别

 

Henry Breitrose

3

论当代新闻人的特质培养

 

赵振宇

4

批判之利刃:传播学教育和社会变革

 

Martin Laba

5

媒介融合冲击下的新传媒教育模式

 

刘端裕

 

6

中国新闻教育的缺失、契机与出路

 

蔡凯如

 

7

1949年以前的中国媒介素养教育萌芽——媒介素养教育的本土化考察

 

蔡尚伟

 

8

媒介素养教育对中国教育界的启发及我们的任务

 

 

 

9

推进媒介素养研究,培养高素质阅听人

 

白传之

 

10

如何对待传播事业的“上游工序”?——对我国传播学教育的对策分析

 

李亚利

 

11

中国国际新闻教育的现状、特点及存在的问题

 

张毓强

 

主持人

 

 

郑保卫

中国人民大学新闻学院教授、新闻与社会发展研究中心主任

本科和研究生均就读于中国人民大学新闻系,1981年研究生毕业,获硕士学位。曾在国际政治学院和中国新闻学院任教。

研究方向:新闻理论

代表性著作:《新闻学导论》、《马克思恩格斯报刊活动与新闻思想研究》、《当代新闻理论》等。

 

 


 

 

 

 

Comparison of Chinese-Foreign Journalism & Communication Education & Studies

Index

 

1

Challenges to Media Education and Research in Asia

 

Indrajit Banerjee

2

Teaching Communication in the Next 50 Years,

and How It Will Not Be the Same As the Last 50 Years

 

Henry Breitrose

3

Cultivation of Contemporary Journalists ' Characteristics

 

Zhao Zhenyu

4

The Critical Edge: Communication Pedagogy and Social Change

 

Martin Laba 

5

New Communication Education Model in a Media Convergence Age

 

Tuen-yu Lau

 

6

The Deficiency, Opportunity & Outlet of China Journalism Education

 

Cai Kairu

 

7

Chinese Media Education in Embryo Before 1949 A.D.

——Indigenous Examination of Media Education

 

Cai Shangwei

 

8

The Apocalypse Media Literacy Gives Chinese Education Circles and Our Task

 

Zhang Ling

 

9

Promoting the Research of Media LiteracyIn Order to Training High-qualified Audience

 

Bai Chuanzhi

 

10

How to Deal With the Upper-stream Working Procedure of Communication Industry: An Analysis on Policy of Communication Education

 

Li Ya-li

 

11

Current Status, Characteristics and Problems of China International Journalism Education

 

Zhang Yuqiang

 

Chair

 

Zheng Baowei

ProfessorSchool of Journalism; Director of the Research Center of Journalism and Social Development, Renmin University of China

MA, Journalism, Renmin University of China (1981)

Research Interests: Theoretical Journalism

Publications: Guiding Theory of Journalism; Researching on Newspaper Activities and News Thinkings of Karl Marx and Friedrich Engels; Journalism Theory at Contemporary Era, etc.

 


 

 

 

Indrajit Banerjee

南洋理工大学信息传播学院副教授,新加坡亚洲传媒信息传播中心秘书长

研究领域:信息和传播技术,媒介全球化及其文化内涵,广播、媒介与政治。

研究成果:《传播和现实:在亚洲,因特网对民主的挑战》 (主编,新加坡时代学院出版社,2002);《媒介,体育和金钱》(合著,巴黎索邦神学院出版,1996)。

 

 

亚洲媒介教育和研究所面临的挑战

Indrajit Banerjee

 

本文通过分析亚洲正规媒介教育的三个发展阶段,旨在确定媒介教育和媒介研究的主要发展历程。文章提出,亚洲媒介教育是随媒介政治经济和媒介产业自身的发展而发展的,同时亚洲各国媒介管制方式和媒介组织的变化也推动了媒介教育的出现发展。本文还重点强调了媒介教育所面临的一些严峻挑战。文章指出,媒介教育随着亚洲媒介产业的繁荣而发展成熟,进而成为正规教育的一部分。而亚洲媒介产业的繁荣又追随着大部亚洲国家放松管制和媒介自由化的进程。这些都是亚洲媒介教育将要面对的问题。


 

 

Indrajit Banerjee

Associate Professor at the School of Communication and Information, Nanyang Technological University in Singapore

Acting Secretary General of the Asian Media Information and Communication Centre (AMIC).

Research Interests: information technology, media globalization and its cultural implications, broadcasting and media and politics.

Publications: Banerjee, I. (ed) (2002) Rhetoric and Reality: The Internet Challenge for Democracy in Asia, Times Academic Press/AMIC: Singapore.

Porcher, L., and Banerjee, I., (collaborator) (1996). Medias, Sport et Argent (Media, Sports and Money), Paris: Sorbonne University Publications.

 

 

Challenges to Media Education and Research in Asia

Indrajit Banerjee

 

This paper attempts to chart out the key phases of media education and research in Asia by identifying three phases of development of formal media education in the Asian context. The paper argues that media education in Asia has closely followed the political economy of the media and the development of the media industry itself as well as the changing approach to media regulation and organization in many Asian countries. The paper also highlights some of the key challenges that are facing media education as it develops into a full fledged sector of formal education which has accompanied the boom of the media industry in Asia following the progressive deregulation and liberalization of the media sector in most Asian countries.

 

 


 

 

 

Henry Breitrose

斯坦福大学传播学名誉教授

现任电影电视学院国际协会研究出版委员会(CILECT)副主席

个人简历:

先后在维斯康星大学和西北大学求学,并获得了斯坦福大学传播学博士学位。

1965年在斯坦福大学开设了纪录片和电视制作硕士课程,并于1976年—1982年任传播系主任。他还是剑桥大学出版社出版的《剑桥电影研究》系列丛书的主编,并是《电影研究》期刊编委会的创始成员之一。

目前,正在开展一项有关纪录片知识史的历史研究。

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发表于 2009-3-22 18:43:10 |只看该作者

未来50年的传播学教育及其与过去50年的区别

Henry Breitrose

 

在整个职业生涯中,大学本科教育对媒介从业者来说是受益匪浅的。随着科技和社会的变化,这个领域正在经历一个迅速转变,过分倚重于技术的教育将很快变得陈旧。同样,社会的变化也很难预料并且往往如此之快。过去20年里中国的发展充分地证实了这一点。因此,我们必须把基础型教育和应用型教育区分开来。学生和那些未来的雇主们希望接受短期的应用型的教育,而有远见的教育家们主张长期教育,这二者之间无疑是矛盾的。所有人必须超越当下的需要,而注重通过强调基础知识来培养学生的终身学习能力。总之,仅仅传授技巧是不够的。


 

 

Henry Breitrose

Professor Emeritus of Communication at Stanford University

Currently Vice-President for Research and Publication of CILECT, the Internation Association of Film and Television Schools.

He was educated at the University of Wisconsin, Northwestern University, and he holds a doctorate in Communication from Stanford. He established Stanford's Graduate Program in Documentary Film and Video Production in 1965 and served as Chair of the Department of Communication from 1976 to 1982.

He was the Founding General Editor of the Cambridge University Press series Cambridge Studies in Film and a founding member of the editorial board of the journal Cinema Studies. He has lectured at institutions around the world. He is currently working on a study of the history of the intellectual history of the documentary idea.

 

 

Teaching Communication in the Next 50 Years,

and How It Will Not Be the Same As the Last 50 Years

Henry Breitrose

 

Undergraduate education should be useful throughout the working life of a communication professional. The field is undergoing rapid transition because of changes in technology and society, and an education that is heavily based on technology will become obsolete quickly. Similarly, social change is difficult to predict and frequently occurs at a rapid rate. Developments in China over the past 20 years give ample evidence to support these observations. As a result, we must distinguish between education that deals with basic knowledge, and education that deals with applied knowledge. There is a contradiction between the short-term applied vision of students and potential employers, and the long-term vision of educators, who must look beyond the demands of the present and prepare the students for a lifetime of learning by emphasizing basic knowledge. Teaching skills is not enough.


 

 

 

赵振宇

 

华中科技大学新闻学院教授、新闻系主任。

 

曾任《长江日报》评论理论部主任、《文化报》总编辑。2001年调入华中科技大学任教。

 

研究成果:《新闻公关艺术》、《应用新闻论》、《与灵魂对话》和《新闻策划》、《奖励的奥妙》、《奖励的科学与艺术》、《神奇的杠杆——激励理论与方法》等

 

 

 

论当代新闻人的特质培养

赵振宇

 

形势的发展与变化,使新闻工作者在社会中的角色地位发生重大变化:一是网络的交互性使网民掌握了传递信息的主动权,网民可以和新闻工作者共享新闻事件第一手资料和背景资料,独家新闻的发现将比以往更增加了难度;二是传统传媒对舆论的控制权和主导权大大削弱,任何一个网民与新闻传媒一样拥有随时发布新闻的能力,特别是突发性新闻事件的报道权已经从新闻传媒者的垄断中走向了大众;三是经济的全球化使人们的交往更加广泛和频繁,信息技术和新闻传播在世界各国和地区间的交流起着越来越大的作用。

面对如此形势,我们的社会需要具有这样特质的新闻人——以新闻的敏锐和智慧发现故事,以新闻的视角和手段描述和评论故事,以新闻的威力和魅力促使故事在有利于大众和社会的轨道上完善和圆满。

根据这一要求,要不断改革我们的教育体制、课程设置和教学方法,培养新闻人成为具有现代化意识,国际化视野,学者型品格,实践者本领的新闻传播工作者。他们以社会的视角和需要研究并发展新闻理论,以新闻的理论和实践说明并服务于社会。


 

 

Zhao ZhenYu 
 

Professor and director of Media Department in HuaZhong University of Science and Technology

Once the headmaster of comment department in ChangJiang Daily, the editor-in-chief of Cultural Report before he came to the University in 2001.

Publications: The News Public Relations Art, The Application News Theory, Conversation With Soul, News Mastermind, Mysterious of Praise ,
 Science and Arts of the Encouragement, Miraculous lever-the Theories and Methods of Encouragement.

 

 

 

Cultivation of Contemporary Journalists ' Characteristics

Zhao Zhenyu

 

Following the developments and changes of the world, the role of journalists gets a great change: Firstly, Netizens hold the rights of information transfer with reporters. Based on the internet-interactivity, netizens share the rights of origin materials and backgrounds. In this case, writing any scoop is more difficulty. Secondly, the ability that traditional media control the public opinion is weakening. Any netizen could release the news as possible as media at any time. Especially, the issue rights break away the monopolization under media and diffuse to the masses. Thirdly, global economy enhances the broad and frequency. Information technology and news communication play an important role in the modern intercourse among all countries and areas.

Facing to this, our social needs reporters with those idiosyncrasy: finding stories by acuity and wisdom, describing and commenting stories by new angle of view and means, leading stories get a perfect results by power and charm.

According to this require, we need reform the educational system, course setting and teaching methods. Making journalists to be new ones with modern consciousness, global eyeshot, scholastic character and practice experience. They research and develop media theory by social angle and need, further more using this theory and practice experience explain the whole world.


 

 

 

Martin Laba

 

博士,西蒙·弗雷泽大学传播学院院长

巴基斯坦Lahore国立艺术学院特约教师

 

研究领域:媒介与文化、社会事务应用传播学。近期研究因特网音乐下载的国内、国际文化和政策问题;流行文化与媒介环境。

 

 

批判之利刃:传播学教育和社会变革

Martin Laba

 

首先,现代大学是一个培养公民的地方。大学众多的研究和教育活动和实践的主要责任最终是为民主社会培养有知识、有奉献精神的、敢于参与社会的公民。虽然大学研究和教学在某种程度上满足了政府或行业的利益,但是它绝不是这些利益的附庸。

全球范围内的政府和行业给大学带来了越来越多的压力和要求,使得教育自主为人们高度关注。实际上,尤其在北美,大学“公司化”是一个非常突出的问题,引起了教育专家们的广泛关注与激烈辩论。在研究领域,课程设计与发展,教学方法中,大学维持自己在社会中一个独立而又具有批判性的角色的要求和责任至关重要。传播学/媒体教育的责任尤为重大。

当代媒介环境复杂,高度竞争而又异常重要。在研究和分析媒体政治经济学中,媒体的集中和所有权(包括新闻媒体及组织),流行媒体的文化视角,媒介形象对日常社会文化生活的影响(电视,广告,电影等),媒介技术,设计和应用的影响,还有很多其他主题,问题和概念需要研究和在教学中予以讨论。传播学教育必须不断挑战,适应新的任务,提供讨论,辩论和选择,促进学生独立思辨能力的发展。

本文论述了“批判之利刃”——简而言之就是强调这种独立思辨能力在传播学教育中的必要性。本文强调了通过传播学教育来研究社会变革这个更为广泛的工程,具体阐述了批判性教学的方法。


 

 

Martin Laba

 

Dr., Director, School of Communication, Simon Fraser University and an Extended Faculty member of the National College of the Arts in Lahore, Pakistan.

 

Ph.D. Memorial University of Newfoundland, 1984.

B.A. With Distinction, York University, 1974.

 

Research Interests: media and culture, applied communication for social issues;

His latest addresses national and international cultural and policy issues around Internet music downloading, and he is working on a new book on popular culture and the media environment.

 

The Critical Edge:  Communication Pedagogy and Social Change

Martin Laba

Above all, the contemporary university is a site of citizenship.  Its key responsibility in the numerous and varied activities and practices in research and pedagogy is ultimately the education and training of informed, engaged and participating citizens for a democratic society.  While the university research and teaching in certain disciplines may well serve the interests of government or industry, it must never function as a handmaiden to those interests.

Increasing pressures and demands from the both government and industry on universities around the globe have brought the issue of educational autonomy into high relief.  Indeed, in North America especially, the issue of “corporatization” of the university is a particularly prominent concern and a subject of considerable debate and controversy among education professionals.  In the areas of research, curriculum design and development, and pedagogical approaches, the need and responsibility to maintain an independent and critical role in society is crucial for educational institutions. Nowhere is this responsibility more pronounced than in communication/media education. 

The contemporary media environment is complex, highly contested, and vitally important.  In studies and analyses of the political economy of media, concentration and ownership of media (including news media and organizations), cultural dimensions of popular media, influences of media images (television, advertising, cinema, and others) on everyday social and cultural life, impacts of media technologies, design, and application, and a wide range of other themes, issues, and concepts for research and teaching, communication education must always strive to challenge, to take to task, to offer discussion, debate and alternative, to promote independent and critical thinking.

This presentation offers profile and perspective on the need for "critical edge"--precisely this independent and critical thinking--as foundational to communication pedagogy.  The broader project of social change through communication education is emphasized, and approaches to critical pedagogy are detailed. 


 

 

 

刘端裕

 

博士,美国华盛顿大学数码媒体硕士课程创办人和现任主任

 

个人简历:曾任教美国普杜大学传播系,亦是加州大学洛杉矶分校访问教授,斯坦福大学胡佛研究所访问学者。19961998年﹐在印尼为三林集团管理收费卫星电视与新媒体发展。1994,代表香港无线电视台到印尼策划成立了东南亚第一家数码电视台,负责节目策划、制作、管理及员工培训。

曾在《电信政策》、《亚洲传播》、《新闻学季刊》等刊物发表学术论文。

 

 

媒介融合冲击下的新传媒教育模式

刘端裕

 

传统上的传播教育是以信源、内容、渠道及受众为链条来设计我们的理论基础,这也是大学传播学院为什么会有新闻系、广告系、广播电视系的架构的原因。但现今媒体融合的新环境需要我们的传播教育进行变革,并产生新的模式。本文会以我在美国华盛顿大学创办的数字媒体硕士学位课程的例子来抛砖引玉,这个模式不再沿用过去按照媒介类型分而教之的平行模式,而是把信息产品生产的四大元素——内容制作、内容传播、内容消费和企业应用等有机地整合起来。请看下面的图解。附图:

内容制作fficeffice" />

 

内容:

大众媒体

文学

游戏

 

艺术与设计元素

内容传播

 

硬件

基础传播设施

传播渠道特征

 

科技元素

 

 

  

 

 

 

 

 

 

 

 

内容消费

 

用户/消费者

消费行为

 

研究元素

公司实践

 

商业分析

(经济规律、市场分析、营销、运作、品牌)

政策分析

(如:知识产权,隐私权)

 

经济、商业以及法律元素

 

 

  

 

 

 

 

 

 

 


 

 


 

Tuen-yu Lau

Director, Maser of Communication in Digital Media Program, University of Washington, Seattle, U. S. A.

Dr. Lau was also a senior management executive of media companies. In 1994, he represented Hong Kong Television Broadcasts Limited to launch and build the first digital terrestrial TV network (Indosiar Visual Mandiri) in Southeast Asia. From 1996 to 1998, Dr. Lau advised the CEO and President of the Salim Group in Indonesia to oversee an all-digital satellite pay-TV service and other digital media strategic developments.

Dr. Lau has published extensively in international journals, including Telecommunications Policy, Asian Journal of Communication, Journalism Quarterly, Journal of Popular Culture, Newspaper Research Journal, Editor and Publisher, and Asian Survey.

 

 

New Communication Education Model in a Media Convergence Age

The convergence of new and old media in the media convergence age has challenged communication educators to come up with a new model to train the next generation of communication professionals.  Traditionally, the communication education model is based on the Source-Message-Channel-Receiver (S-M-C-R communication model) to design its academic disciplines.  That is why we have journalism department, advertising department, television broadcasting department.  However, during the media convergence environment, communication students need to be efficient and proficient in both new and old media.  This paper will use the author’s experience in founding a new graduate program in digital media as the basis to propose a new communication education model.  It will not be have academic division based on various media, but based on the four components, including (1) content creation, (2) content delivery, (3) content consumption and (4) corporate application.  Please see the attached chart for more information.

Content Delivery

 

Hardware

Infrastructure

Delivery channel characteristics

 

Technological component

 

Integrated Approaches: A Proposal

 

Content Creation

 

Content:

Mass Media

Literature

Games

 

Art and Design component

 

 

 

 

 

 

 

 

Content Consumption

 

Users/Consumers

Usage behaviors

 

Research component

Corporate Applications

 

Business Analysis

(economics, market analysis, marketing, operation, branding)

Policy implications

(e.g., intellectual properties,

privacy protection)

 

Economics, Business and

Legal components

 

 

  

 

 

 

 

 

 

 


 

 

 


 

蔡凯如

 

教授,武汉大学新闻与传播学院新闻传播研究所副所长

 

研究方向:广播电视传播与媒介文化

研究成果:《新闻传播的文化观照》、《广播编辑与节目制作》、《穿越视听时空--广播电视传播论》等专著和多部合著。

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发表于 2009-3-22 18:43:30 |只看该作者

中国新闻教育的缺失、契机与出路

蔡凯如

 

一、中国新闻教育结构机制的缺失

新闻教育与传媒市场脱节——新闻院校缺少对传媒人才市场的考察,规模过大,招生比例失衡。

新闻教育内容、形式与媒介传播实际脱节――一些设备条件较好的新闻院系在教学内容与形式上推行工业化理论和商业模式,脱离传播实际,导致道德与文化缺失。

新闻教育目标与媒介实际需要脱节——一些新开办的新闻传播专业,专业结构单一,难以适应媒体变革和创新的需要。

新闻教育、实践与理论脱节——新闻理论和教育界过于推崇沃尔玛式、货柜式传播教育理念;学科沟通甚少,研究方向分散,导致新闻规律消解,社会调控受挫。

二、中国新闻教育的契机

(一)经济契机:国民经济持续高速增长,媒介与教育产业商机潜在。(二)科技契机:电子信息技术迅猛发展,多媒体教学、远程教育为新闻教育提供了更多的便利。(三)政治契机:十六大确定了政治体制改革目标,政治文明进程加速,新闻传播、教育与研究的空间扩大,影响力增强。(四)文化契机:中国加入WTO和港澳回归后,多元文化更加丰富多采,公众新闻素养和媒介传播效应受到重视,新闻教育的中介地位得到确认。

人才契机:信息选择导致传媒竞争激烈,最终演进为高级传媒人才需求的竞争。

三、发达国家新闻教育模式和传播理念的启迪

一些发达国家已经部分或从整体上实行了新闻教育、研究与实践一体化。

本文列举的各国新闻教育、研究和实践的一体化经验可以作为我们根据本国实际探索新闻教育、研究与实践一体化道路的参考。

四、建立新闻教育、研究与实践一体化结构机制的构想

1.将系统论的基本原理作为推行新闻教育、研究与实践一体化的理论依据。

2.将医学教育与医学研究、实践一体化、一条龙的结构模式作为新闻教育、新闻研究与新闻实践一体化的外参照系。

3.将新闻教育、研究与实践三者通过一体化格局组合成一个渠道畅通、责任明确的有机整体。

4.为实现新闻教育、研究与实践一体化,从思想、理论、组织和技术上做好准备。


 

 

Cai Kairu

 

Professor, College of Journalism & Communication in Wuhan University

Deputy Director, News Communication Institute in Wuhan University

Research interests: communication of broadcasting and television, media culture  

Publications: Multiculture in News Communication, Radio Program Editing & Producing, Pass through Video & Audio Spacetime---Communicative Theory of Broadcasting and Television

 

 

 

 The Deficiency, Opportunity & Outlet of China Journalism Education

Cai Kairu

Through the analysis and discussion of the deficiency of structural mechanism of China's journalism education, we inspect and examine the opportunity which is provided by the current reality for our education. According to the state situation, we apply developed countries' ideas and modes so as to put forward the blueprint of establishing the structural mechanism which will fulfill the integrality of journalism education, scientific research on journalism as well as the practice of journalism. 


 

 

 

蔡尚伟

 

博士,四川大学文学与新闻学院副教授,广播电视研究所所长;《西部电视》杂志副主编。

 

研究方向:新闻传播、广播电视研究

研究成果:专著《媒体竞争论》;60余篇学术论文

 

 

1949年以前的中国媒介素养教育萌芽

——媒介素养教育的本土化考察

蔡尚伟

 

本文重点展现了1949年前中国媒介素养教育的各种形式的萌芽, 以确凿的史料证明中国拥有自己的传媒素养教育历史,以补充和完善当前正逐渐成为学术热点的以西方为中心的媒介素养教育研究。

中国的媒介素养教育是以传媒技术的发展为基础,由浅到深,日渐完善的。本文从下列七个方面,对1949年以前的中国媒介素养教育做出了本土化的考查。

一、国人自办报纸——大众媒介意识的培养

国人自办报纸以来,对于报刊的性质、功能、作用及报刊常识进行的介绍都达到了让大众认识报刊、了解报刊的启蒙作用,有力地提升了民众的“媒介素养”。

二、影剧评介——影剧素养教育的诞生

随着电影和话剧传入中国,在报纸中的副刊和大众影剧杂志上,出现了电影、戏剧评介,对观众起到了一定的影剧知识普及作用。

三、“北京大学新闻学研究会”——我国媒介素养教育的正式开始

面向大众的“新闻学会”、“新闻研讨会”、“新闻学社”如雨后春笋般涌现,为新闻学爱好者研究、探讨新闻学话题提供了交流平台。各地的社会化新闻教育方式,为国民认识、理解传媒,提高媒介素养提供了多元化的渠道。

四、无线电广播电台的设立——国内引入广播素养教育

由于广播事业的发展,各类报刊刊登了大量介绍广播知识的文章,这具有"广播素养教育"的性质。

五、通讯员培训——媒介素养教育的重要内容

中国共产党各报刊发展了大量通讯员,并利用各种形式对通讯员进行了新闻业务培训。

六、党报素养教育的发端

中国共产党的党报,向大众普及了党与党报的关系及一些基本的新闻理论与新闻业务知识。

七、民国时期学界关于“媒介素养”及“媒介素养教育”的探讨

民国时期,出现了不少探讨 “媒介素养”及“媒介素养教育”、具有“媒介素养教育”启蒙特征的文章。


 

 

Cai Shangwei

 

Ph.D., Associate Professor, Literature & Journalism School of Sichuan University

Chief Director, Broadcasting and Television Research Institute, Sichuan University

Vice-chief editor of Western Television

Research Interests: journalism, broadcasting and television

Publications: The Competition of Media and more than 60 essays.

 

 

 

Chinese Media Education in Embryo Before 1949 A.D.

——Indigenous Examination of Media Education

Cai Shangwei

 

The emphasis of the essay is to review various forms of Chinese Media Education before 1949 A.D., so as to use irrefutable historical evidence to prove that China has the history of Media Education; and correct the viewpoint that Media Education totally comes from the western countries or it is the product of the West.

Chinese Media Education is based on the development of the technology of the mass media. It has experienced from plain to profound and has consummated gradually. This essay has made indigenous investigation of Chinese Media Education before 1949 A.D. from seven aspects as follows.

1. Chinese people began to run our own newspaper ——the cultivation of mass media awareness

2. The comments and the introduction of films and theatricals——the birth of education of films and theatricals

3. The establishment of Journalism Society , Beijing University——the formal beginning of Media Education in China

4. The establishment of broadcasting station——the introduction of broadcasting education into China

5. The training of correspondents—— the important content of Media Education

6. Inchoation of the Chinese Communist party newspaper Education

7. The research and discussion among academic circles about Media Attainment and Media Education in the era of Republic of China.


 

 

 

 

 

副研究员,中国传媒大学高教所传媒教育研究中心主任

 

个人简介:

毕业于青海大学;长期从事传媒教育的教学和研究工作;编辑出版《传媒教育研究》、《教育主动适应机制研究》等8部著作。

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发表于 2009-3-22 18:43:50 |只看该作者

媒介素养教育对中国教育界的启示及我们的任务

 

 

本文论述了国外媒介素养教育理论对中国教育界的启示以及为了回应这一理论,中国教育界所应采取的和正在采取的若干措施。作者认为,国外媒介素养教育对中国教育界的启示起码体现在以下四个方面:

1、媒介教育系统已经在世界发达国家形成,中国教育界应当注意媒介教育系统在中国的存在。

2、发达国家媒介素养教育的出现预示着此前媒介教育的存在,它提醒中国教育界对中国媒介教育进行学科整合的时刻已经到来。

3、发达国家媒介素养教育理论的产生与发展提醒中国教育界,有必要提升国内现有的媒介教育理论层次,从而推动我国媒介教育从技能型向素养型的转化。

4、发达国家媒介素养教育理论的产生与发展提醒中国教育界,一场教育观念、教育模式和教学方法等方面的变革正在来临。

面对上述一系列新的情况,中国教育界任重道远。目前我们可以做和正在做的工作为:

1、在国内创立传媒教育学科点,研究和探讨媒介教育与媒介素养教育的理论问题;

2、尽快在国内出一批高质量的研究成果;

3、尽快在国内开设出一批高质量的课程、编写出一批高水平的教材;

4、加速在国内培养更多的专业人才。


 

 

Zhang Ling

 

Deputy Research Fellow, Director, Higher Education Institute of Communication University of China

 

Graduated from Qinghai University.

 

Research Interests: communication education

Publications: 8 books including On Communication Education (authored), Research on the Mechanism of Education Initiatively Adopting the Demand(edited).

 

 

The Apocalypse Media Literacy Gives Chinese Education Circles and Our Task

Zhang Ling

 

This paper discusses the apocalypse foreign media literacy theories give Chinese education circles and some measures Chinese education circles should and is to adopt in order to response  to these theories. The author thinks the apocalypse can be embodied in four aspects:1 Media educational system have been formed in develeped countries and Chinese education circles should pay attention to the existence of such system in China.2 The appearance of media literacy in foreign countries indicates the existence of media education before., which reminds the Chinese education circles should conform the subjects of media education at this moment.3 The appearance and development of media literacy theories in foreign countries reminds the Chinese education circles of promoting the level of present media education theory in order to transform the media education from emphasizing on skill to on literacy.4 The appearance and development of media literacy theories in foreign countries reminds the Chinese education circles that a reform on education concept, education model and method etc is coming. In the face of series of the new conditions, the task for Chinese education circle is very heavy. What we can do and are doing is to:

1. Establish the media education subject, research and probe the theory about the media education and media literacy.

2. Achieve some research fruit with higher-quality as soon as possible.

3. Start some higher-quality courses and edit some textbooks as soon as possible.

4. Accelerate the cultivation of more professionals in China.


 

 

推进媒介素养研究 培养高素质阅听人

白传之

中国传媒大学2003级博士生

 

自从卜卫《论媒介教育的意义、内容和方法》一文在《现代传播》1997年第1期发表以来,综观媒介素养教育在大陆的研究现状,似乎再没有新的较大的进展。专家也在进行不同程度地呼吁。然而尽管西方的媒介素养教育如火如荼地进行,大陆依然是“只听楼梯响,不见人下来”。

这么多年以来,既没有召开过有关的研讨会,也没有出版过相应的刊物。中国传媒大学(原北京广播学院)广播电视研究中心主办的《媒介研究》2004年第3期出版了媒介素养专辑,算是开了先河。按说,中国媒介是具有教化功能传统的,在这方面也没有相应的表现。

本文从媒介素养教育的发端、定义、内容、意义、方法几个方面对其进行了由点及面的描述,并结合中国的研究与实践现状,提出了进一步推进媒介素养教育研究与实践的思路,终极目的是:通过媒介素养教育,培养高素质阅听人。


 

 

Promoting the Research of Media Literacy

In Order to Training High-qualified Audience

Bai Chuanzhi

PhD. Student of Communication University of China

 

The first article on media literacy appeared in China mainland was published in Modern Communication (Bu Wei), Vol. I, 1997. It seems that no great development has been gained since then. Many experts have been appealing to pay more attention to media literacy research. More and more communication researchers and experts began to translate some articles from abroad introducing history, concepts, practice and development of media literacy education. More and more people began to know something about media literacy. But no forum has ever been held; no books have been published on media literacy until 2004. The Media Research (BBU Press, Vol. III, 2004) was the first collection on this subject.

This article includes 6 parts: 1) origination of media literacy education; 2) main concepts of media literacy; 3) main contents of media literacy education; 4) significance of media literacy education; 5) strategy of promoting media literacy education; 6) statement of media literacy education nowadays in China mainland. By describing these parts in details, it concludes that the final aim of promoting media literacy education is to training high-qualified audience. 


 

 

如何对待传播事业的“上游工序”

——对我国传播学教育的对策分析

李亚利

中国传媒大学2003级博士生

 

面对传播科技的飞速发展,传播实践领域的日趋丰富,传播学教育面临着前所未有的挑战,“调整——适应”的周期逐渐缩短。为此,传播学教育要适时完善教育理念,调整课程结构,改革教学内容,更新技术设备,迎合21世纪的人才标准,培养新型的传播人才。

我国传播学教育经历了“蹒跚学步”到“自我意识”的确立,逐渐形成了具有中国特色的传播学教育模式。但毕竟这是一段尚显幼稚的路,在与国际教育接轨和传播科技日新月异的大背景下,我们的问题逐渐地显现出来:如何处理传统新闻学和传播学教育的关系?怎样理解传播理论的高度抽象化和传播实践的丰富性间的关系?传播学教育如何应对日新月异的传播科技?而无论对于传播学研究,抑或传播事业的发展,忽视或轻视“上游工序”——教育事业的健康发展,无疑是一种短视行为。就整体而言,我国传播学研究还十分薄弱,这就使得培养、提供传播学研究与实践的后备力量成为当务之急。

我国的传播学教育大多从新闻学教育中剥离,所以有必要理清二者的关系。对于传统新闻学和新兴传播学的关系:既要看到二者的“联系”、“交叉”、“互动”;又要看到二者的“分野”、“独立”、“涵盖”。传播学是对大众传播的一种“新的综合角度”,一种新的研究方法和研究观点,这种新的角度、方法和观点有助于新闻学和新闻教育的发展。

如何开展科学有效的传播学教育?结合我国目前的传播学教育实践,笔者提出如下构想:首先要建立“大传播观念”——观念更新是传播学教育的基本前提。伴随信息时代的到来,未来的新闻传播将完全打破时空的界限,冲破媒体及专业分工的壁垒,媒体界限模糊,各种信息将充分涌流。因此,确立现代大传播观念,将新闻传播纳入大众传播和整个社会信息与情报传播的宏大范围内,是当务之急。传统新闻教育以媒体不同进行专业技能培训的方式面临着新的挑战。

调整课程设置——规范教学是传播学教育的有力保障。教学课程的设置应随实践领域的改变而改变,不应是一成不变。传播学课程规划在借鉴传统新闻学教育的基础上,可作如下归纳:分为通识核心课程、专业核心课程和专业实务课程三部分。

教学与实践互动——虚实结合是传播学教育的生命之源。传播学首先作为一个社会实践的学科而存在,实践对于传播学教育的健康发展起着至关重要的作用。


 

 

How to Deal With the Upper-stream Working Procedure of

Communication Industry: An Analysis on Policy of Communication Education

Li Yali

PhD. Student of Communication University of China

Communication education is currently confronted by unprecedented challenges with the rapid development of communication technologies and the emergence of new communication practices. Facing the changes, communication educators have to shorten their process from adjusting to adapting. This involves a timely improvement of their education conceptions, restructuring their curriculum, reforming their teaching contents and renovating teaching facilities.

Problems in communication education in China are emerging. Communication educators and theoreticians have to answer the following questions: how to deal with the relationship between traditional journalism and communication science? How to understand the relationship between communication theories, which are often highly abstract, and the communication practices, which are in various forms? How can communication education deal with ever-changing communication technology? Above all, the importance of communication education should never be neglected.

It is imperative to redefine the relationship between journalism education and communication education as in China communication education derives from journalism education. While on one hand the two are correlative, overlapping and interactive, they are on the other hand independent and interfluvial from each other.

The author frames the future communication education as follows: first, to establish a concept of “greater communication” into which news communication is incorporated; second, to re-design academic courses, which can fall three categories, namely core courses of general knowledge, core theoretical courses of specialty and application courses of specialty; third, to encourage interaction between education and practice.


 

 

中国国际新闻教育的现状、特点及存在的问题

张毓强

中国传媒大学2003级博士生

 

新中国的国际新闻教育起步于早期新华社的新闻学校。历经了多年的变化后,中国国际新闻教育随着中国社会的改革、开放出现了前所未有的兴盛之势。国际新闻教育点不断增加,著名的教学点出现在诸多名校如中国传媒大学(前北京广播学院)、上海外国语大学、北京外国语大学等。自2000年起,中国传媒大学设立国际新闻学博士点。国际新闻学作为新闻学的一个重要分支的地位在中国被确立了下来。

21世纪以来,中国国际新闻教育呈现出了很多新的特点,只得我们关注。但是,作者在研究中发现,中国的国际新闻教育虽然基本适应了中国社会变化和发展的需要,但还存在着诸多问题:人才培养目标不够明确、培养体制不够健全、培养机制不够完善;师资力量知识架构单一;课程体系混乱等诸多问题。论文认为,如果这些问题不予解决,将会严重影响中国国际新闻人才培养,同时影响国际新闻学学科的建设,进而影响中国国际新闻传播的发展。


 

 

Current Status, Characteristics and Problems

of China International Journalism Education

Zhang Yuqiang

PhD. Student of Communication University of China

 

Started with the establishment of journalism school in Xinhua News Agency, the education on international journalism of PRC is booming with the reform and opening-up to the outside after more than half century’s changes. More and more departments and institutes on the major have been built up and they appear in many very famous universities such as China Media and Communication University, Shanghai Foreign Studies University, Beijing Foreign Studies University etc. China Media and Communication University got the qualification to award the doctoral degree on international journalism.

Many fresh characteristics can be observed in the beginning of the 21st century on the education on international journalism. The development of it is approximately fit to the great changes of China society. However, problems were seen after a relative detailed research by the author of this paper, e.g., the education objective is not in focus, its education system is not healthy, its mechanism is not improved enough, and, teachers on the major are very simplistic, and, the course system on the major is also disordered. The problems will block the development of the study on international journalism and will further have negative effects on the development on China’s international communication system.

 


 

 

 

 

全球化与传播研究专场

 

 

1

全球化理论:错在何处?

 

Colin Sparks

2

论信息全球化时代新闻传播的特点

 

程曼丽

3

全球传播的现代发展趋势

 

Yassen Zasursky

4

传媒的世界化:理论异议               

 

Tristan Mattelart

5

东亚传媒文化交流的理论探讨

 

Choi Young-Mook

6

混合与重构——媒介文化的“球土化”

 

欧阳宏生,梁 

 

7

传播和世界化的研究:文化间性的新范式

——从关于中国的传播研究出发

 

Dominique Colomb

 

8

中国大陆跨文化传播研究的回顾与展望

 

罗以澄,司景新

 

9

媒介跨文化传播研究之我见

 

麻争旗

 

 

 

主持人

 

 

陈卫星

中国传媒大学国际传播学院教授,副院长。

先后获华中师范大学历史系学士、北京电影学院摄影系硕士、法国司汤达大学传媒学院信息传播学博士,曾任法国巴黎《欧中经贸》杂志主编。

代表性成果:专著《传播的观念》;论文《以传播的名义》、《关于传播学在中国发展的若干思考》、《西方当代传播学学术思想的回顾和展望》;译著《世界传播与文化霸权》等。

 

 


 

 

 

Globalization & Communication Studies

Index

 

1

What’s Wrong with Globalization?

 

Colin Sparks

2

Features of News Communication in the Age of Information Globalization

 

Cheng Manli

3

Modern Tendencies of Global Communication

 

Yassen Zasursky

4

La mondialisation des médias : controverses théoriques

 

Tristan Mattelart

5

A Theoretical Study of Media Culture Flow in East Asia

 

Choi Young-Mook

6

Integration & Reconstruction: Glocalization of Media Culture

 

Ouyang Hongsheng

Liang Ying

 

7

Recherche en communication et mondialisation :nouveaux paradigmes d’interculturalité (à partir de travaux sur la communication en Chine)

 

Dominique Colomb

 

8

On Study of Intercultural Communication in Mainland China

 

Luo Yicheng

Si Jingxin

 

9

An Approach to the Study of Inter-cultural Mass Communication

 

Ma Zhengqi

 

 

Chair

 

Chen Weixing

Professor, Vice-dean, School of International Communication, Communication University of China

B.A. Department of history, Central China Normal University; Finished postgraduate study in Department of Photography, Beijing Institute of Cinema; Ph.D., science of information and communication, University Stendhal Grenoble 3;

He had worked as Chief editor of the Europe-Chine Magazine in Paris.

Publications:

Books: Ideas of Communication, In the name of communication, etc.;

Papers: Reflections about the Development of Communication Studies in China, Reviews and Expectations on Contemporary Western Communication Theories, etc.

Translated book: la Communication-monde (by Armand Mattelart), etc.


 

 

 

Colin Sparks

 

媒介研究教授,英国西敏大学传播与媒介研究所所长。

伯明翰大学文化研究博士、萨克塞斯大学英语文学学士;

1974年以来一直任职于西敏大学及其前身中伦敦工艺学校。

《媒介、文化与社会》杂志创始人之一并任编辑部成员至今;

欧洲传播与文化研究所创始人之一;

欧洲委员会“COST行动”项目“因特网对大众传媒的影响”课题执行委员会主席。

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发表于 2009-3-22 18:44:06 |只看该作者

全球化理论:错在何处?

Colin Sparks

 

本论文对全球化理论的解释力量提出了质疑。论文的重点不在质疑那些支持全球化理论的证据,而是说明有更好、更完整的理解现实世界的方法。众多的全球化理论往往自相矛盾,本文试图界定构成这些“全球化话语”普遍基础的重要因素。论文一方面阐释了这些理论或基于误读,或完全错误,另一方面指出有些则部分地与宏观环境有关。此论文试图界定更好地解释世界的因素。


 

 

Colin Sparks

 

Professor of Media Studies

Director, Communication and Media Research Institute, University of Westminster

 

BA English Literature, University of Sussex

PhD Cultural Studies, University of Birmingham

He has worked for the University of Westminster and its predecessor the Polytechnic of Central London, since 1974.

He was one of the founders of Media, Culture and Society, and I continue to play an active role as a member of the editorial group, editing issues on a regular basis.

He was a founder of the European Institute for Communication and Culture. 

He is Chair of the Management Committee of the European Commission’s “COST Action” on “The Impact of the Internet on the Mass Media”. 

 

 

 

What’s Wrong with Globalization?

Colin Sparks

 

This paper questions the explanatory power of theories of globalization.  It does not challenge much of the evidence that is put forward to support these theories, but demonstrates that there are better and more complete ways of understanding contemporary reality.  Since there are many, often contradictory, theories of globalization, the paper attempts to identify the elements of the underlying framework that constitute the common ground of `globalization discourse’.  It shows how some of these are based on misinterpretations and some are simply wrong. Others are partial accounts of much larger phenomena. The paper attempts to identify the elements for a better explanation of the world.


 

 

 

程曼丽

北京大学新闻与传播学院教授

毕业于中国人民大学新闻学院,1983年获学士学位,1986年获硕士学位,1998年获博士学位。硕士研究生毕业后留校任教至20027月。

研究方向:世界新闻传播史、国际传播。

主要成果:《〈蜜蜂华报〉研究》、《海外华文传媒研究》、《外国新闻传播史导论》、《公关心理学》等专著、教材。

 

论信息全球化时代新闻传播的特点

              程曼丽

    信息全球化(信息的跨国界流动)是经济全球化的伴生物,是传播科技由低级向高级发展的必然结果。在信息全球化的过程中,新闻传播活动逐渐脱离原有的模式与框架,形成了一些新的特点。它们是:从信息封闭向信息开放过渡;从有障碍传播向无障碍传播发展;从有时间差传播向无时间差传播跨越;从单一视角向多维视角转变;传播手段由异质向同质演进。总之,信息全球化是历史发展的必然趋势,这个过程一旦开始,就会按照自己的内在逻辑向前推进,不以人的意志为转移。

  在信息全球化的过程中,西方国家和发展中国家的处境是不同的。按照早期资本主义国家提出的“先到先用”的原则,西方发达国家在信息资源占有的数量和质量上具有绝对的优势,而发展中国家在这方面则明显处于劣势。这就引发了长达20年之久的发展中国家争取建立国际信息新秩序的斗争。一些学者将二者之间的论争概括为控制与反控制的斗争,从而揭示了这场论战的实质。

新的时代应当有新的思维、新的观念以及新的战略和策略方法。信息传播领域控制与反控制的斗争也是如此。冷战与后冷战时期,“控制”(或“反控制”)是一种敌对概念,带有浓重的意识形态色彩和除恶务尽的意味。而在新的时代里,“控制”(或“反控制”)不再是敌对概念而成为市场概念。也就是说,“控制”不再是指一方以强大的实力消灭(或封锁)另一方,而是指一方以强大的实力取得竞争优势,使对方不得不服从——信息全球化的过程就是由一些强势国家制定国际规则,而由后来者遵从的过程。应当指出的是,强与弱是相对的,也是可以相互转化的。既然如此,后发国家同样可以参与市场竞争,通过经济实力的增长和技术、信息资源利用水平的提高取得相对的竞争优势,并以阶段性和局部的优势去争取更大的优势,最终打破全球新闻流通的失衡状态。当然,作为后来者,发展中国家在与发达国家的竞争与较量中,不可避免地处于劣势,但是背离全球化潮流,发展中国家的损失将会更大。这是一个悖论,也是历史的辩证法。


 

 

Cheng Manli

Professor, Journalism & Communication School, Peking University

Ph.D. (1998), M.A.(1986), B.A.(1983), Journalism, Renmin University of China

She had worked at Renmin University of China from 1986 to Jul. 2002.

Research Interests: History of Foreign Journalism, International Communication

Publications: Study on A Abelha da China, Study on Overseas Chinese Media, Introduction to Foreign Communication History, Psychology of Public Relation, etc.

 

Features of News Communication in the Age of Information Globalization

Cheng Manli

With the economic globalization, the information communication also changes to be globalized as a result of the development of communication technology. In the course of information globalization, news communication is going out of the old patterns, and presenting some new features: from information isolation to information over-opening; from obstructed communicating to unobstructed communicating; from communicating asynchronously to simultaneously; from single view to multidimensional view; and communicating tools evolving from homogeneity to heterogeneity. In a word, the inevitable trend of information globalization will go forward according to its nature logic, and no one can change it.

Western countries and developing countries stand in different stages in the process of information globalization. The developed western countries expanded their communication cause earlier than those developing ones, and thus so they possess more information resource for quantity and quality. The imbalance impels the developing countries to execute the 20 year long strive for a new order of international information flow. The core of this strive was summarized into controversy between control and anti-control by some scholars.

New concept and new strategy should be adopted in the new age. The concept of “controlling” and “anti-controlling” was no longer a pair of opposed ones during the cold war, but they becomes market concepts now. The powerful ones obtains competing superiority depending on its advantages in the communication market. They determines international communication rules, leaving the weaker ones just to obey. However, there is still possibility that the developing countries obtain a relative superiority through their development of economic power and the level of using information resources, and finally break the unbalance situation. It is obvious that the developing countries will stand in weak ground in the competition as latecomers. However, if they do not join in the globalization wave or deviate it, they will face even bigger lose. This is a paradox, also a historic dialectics.  


 

 

 

Yassen N. Zassoursky

莫斯科大学新闻学院院长,新闻学和文学教授                                                                     

莫斯科外语学院英国文学硕士(1946),莫斯科大学美国文学博士(1951),莫斯科大学语文学博士(1966)

研究领域和成果:发表众多有关新闻理论和新闻史,传播学,美国和世界文学等方面的大量书籍和文章。媒介方面的研究侧重于信息社会和媒介,转型期媒介研究,俄罗斯和美国媒介系统的对比研究,俄罗斯在美国人眼中的印象,西方媒介,美国和其他西方国家在俄罗斯媒体中的形象。

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发表于 2009-3-22 18:44:24 |只看该作者

全球传播的现代发展趋势

Yassen N. Zassoursky

信息传播结构的巨大发展对媒介体系产生了影响,这些新的发展变化开启了21世纪的大门。在新世纪的前三年,因特网无线接入和移动电话是媒介体系新发展趋势中的关键要素。

20世纪末,决定媒介发展的最重要的因素是数字化、全球化以及同因特网的融合。21世纪的前三年见证了这些重大发展——移动电话已表现出整合的可选性,而移动电话可能会成为一个新的同因特网竞争或合作的重要实体;全球电视业已允许竞争存在于新闻和国际事务报道中,特别是经济和金融类报道。

传播体系的发展至少依托于六个主要因素——信息需求,传播战略和技术,社会需求,政治,经济,文化。

信息需求迫使原始社会中的部落首领开始传送信息,也驱使罗马君主和伊斯兰教国王创建了有效的邮政公路系统。古腾堡的印刷革命开启了出版业的新纪元,法兰西帝国时期的社会需求和政治斗争则促使路易十三传版了La Gazette报,而富格家族的经济和金融需求推动了德国期刊业的诞生。另外,出版自由和国民文化素质的提高为18世纪的英国出版业培养了受众,同时也开拓了大众的视野,这将有利于民主社会的发展。

技术实体为媒介的长期发展提供了方案,而政治、经济、文化、社会和通信需求则规定了期刊的内容:新闻、评论、广告、娱乐、体育。

如今,我们可以在全球信息社会的背景下谈论一个移动社会。许多时候,蜂窝电话已经创建了一个新的并且极其有效的个人化信息传播体系。在许多国家,如在有3亿手机用户的中国,蜂窝电话正在成为克服数字鸿沟的工具。然而,发达国家日益缩小的数字鸿沟却又在工业世界和东、南部国家的本土田园文化之间拉大。技术进步的步伐在传统社会的门口停下了。而对21世纪来说,最重要,也是最难解决的问题就是如何克服数字鸿沟,以及如何消除人们接触传统媒介和新型媒介的不公平现象,而这种不公平广泛存在于地区之间、国家之间、民族之间及人民和个人之间。


 

 

Yassen N. Zassoursky

Professor of Journalism and Literature, Dean of the Faculty of Journalism at Moscow University                                                                       

M.A. in EnglishMoscow Foreign Languages Institute in 1946; Ph.D. in American LiteratureMoscow University  in 1951. Second Doctoral degree in Philology, Moscow University in 1966     

Researches & Publications:  numerous  books  and  articles  on  theory  and  history  of  journalism  and  communication, on American and World Literature.                                          

Research activities in the media  and communication  concentrate on  Information Society and the media, on trnsitional media models and comparative studies  of Russian and American media systems, on the images of  the Russia  in American  and other  Western media and of the United States and other  Western countries  in the  Russian media.

 

Modern Tendencies of Global Communication

Yassen N. Zassoursky

21st Century has begun with new changes in the dramatic developments of information and communication structures affecting media systems. Wireless access to Internet and mobile telephony are key elements of new trends in media systems in the first three years of the new century.

Most important aspects determining media developments at the end of the 20th century were digitalization, globalization, and convergence with Internet as an integrating factor. The first three year of the 21st century have demonstrated serious new developments-mobile telephones have been demonstrating integrating and converging options which might make them become a serious new element in rivalry or in cooperation with Internet, global television has been opening up for competition in covering news and world affairs and especially in economic and financial matters.

History of communications systems depends on at least six major factors-information needs, communication strategies and technologies, societal requirements, politics, economics, culture..

Information needs made tribal chiefs send messengers in primitive societies and compelled Roman emperors and Califs create efficient postal and road systems, Gutenberg’s printing revolution opened the era of the press, societal requirements and political struggle in the French kingdom made King Louis XIII produce La Gazette, economic and financial needs of the Fugger family contributed to the creation of the periodic press in Germany, the freedom of the press, the growth of literacy in England created and audience for the British press in the 18th century and opened up the public sphere which contributed to the development of civil society.

Technological realities created options for further media developments, whereas politics, economics, culture, societal and communication needs were dictation the agenda for the contents of journalism: news, comments, advertising, entertainments, sports.

We may now speak of a mobile society in the framework of global information society. In any case cellular phones have already created a new and extremely effective individualized Information and communication system, which in such countries as China has been becoming instrumental in overcoming digital divide, which has been shrinking in developed countries, turns into a gap between the industrialized would and indigenous rural cultures of the East and the South. Technological progress stops on the threshold of traditional societies, and the most important and difficult problem for the 21st century is to bridge digital divide, the unequal access to traditional and new media of regions, countries, nations, peoples and individuals.


 

 

 

Tristan Mattelart

法国巴黎第二大学新闻学院讲师,法国格勒诺布尔第三大学传播学研究所合作研究员,巴黎人文科学之家研究员。

1994年在法国格勒诺布尔第三大学获信息传播学博士学位

研究领域视听国际化的政治、社会经济和文化问题,视听国际化理论。

研究成果:《反对审查的国际传播:无边界第三世界的视听》(主编),《视听特洛伊木马:检验跨边界广播电视的铁幕》。

 

 

传媒的世界化:理论异议

Tristan Mattelart

 

20世纪80年代开始,在淡化管理和有线传播和卫星传播纷纷问世的压力下,视听传播国际化的现象被强化。这种强化伴随着一种理论写作的慷慨,携带着“世界化”的文化效果,其势头席卷了社会学和人类学领域。相关的研究提出要更新视听传播的国际化过程的思考方式。

与强调媒介跨国系统的支配逻辑的政治经济学派的批评相反,这些“新”的研究路数,把媒介看作一个同样有助于富国和穷国的身份建构的游戏的文化源泉。

在这种看法影响下,视听流量被认为是好比是被接受的食品,幸亏传媒的无处不在,人群身份建构的战术议程被铭刻在从地方到全球的多重空间归属中,使得人们的文化经验越来越复杂,从而有利于一种“植根于底层的世界主义”。

这种视角排斥了直到20世纪80年代还在培育批评性写作的文化本质主义的概念,跨国视听传媒被认为是参与文化的克里奥尔化、文化混血或文化杂交的外部支持。与其被看作是摧毁民族文化的施动者,不如说跨国传播流量干脆从今以后被理解为强化文化互动的活跃因素,被定义为生产新的文化综合形式的常项。

这些研究的贡献是不能否认的:它们难道不是在诱导用更精致的方式来分析特殊文化如何被纳入跨国文化流量当中?但其中隐藏着重要的阴影。

在这个视角看来,所有这些好像是在说,视听传播国际化所激发的研究焦点可以被总结为跨国传播所挑动的文化适应的过程。相反,全球环境――跨国媒介系统的结构、行动者、关系、流量的不规则、信息负载――即展开这些复杂属性的场所在很大程度上被遮蔽。

由于没有理解结构视听传播跨国循环的支配逻辑和商品逻辑,这些研究路数倾向于赞美适应的逻辑是外国文化产品的目的,而不去分析与此相关的限制和矛盾,只是提供一种全球化时代的文化生成的片面观点。

另外,缺乏一种从经验上看来足够有效的编年史研究,这些研究路数限制了自己面对所有复杂因素的描写能力,不管是针对富国还是穷国,视听工业国际化的问题被隐匿。


 

 

Tristan Mattelart

 

Maître de conférences en Sciences de la communication à l’Institut français de presse - Université Paris 2

Chercheur associé au GRESEC - Groupe de recherche et d’études sur les enjeux de la communication de l’Université Grenoble 3

Chercheur à la Maison des Sciences de l’homme de Paris Nord

Thèse de Doctorat en Sciences de l’Information et de la Communication, Université Grenoble 3 (1994) ;

Thèmes d’enseignement

- Internationalisation des médias,

- Systèmes contemporains de propagande,

- Economie des médias

Ouvrages :

La mondialisation des médias contre la censure, Tiers monde et audiovisuel sans frontières (sous ma direction), INA-De Boeck, Paris-Bruxelles, 2002, 307 p.

Le cheval de Troie audiovisuel, Le rideau de fer à l’épreuve des radios et télévisions transfrontières, Presses universitaires de Grenoble, Grenoble, 1995, 332 p.

 

 

La mondialisation des médias : controverses théoriques

Tristan Mattelart

Depuis les années quatre-vingt, sous la pression des politiques de déréglementation et de l’apparition du câble et du satellite, les phénomènes d’internationalisation de l’audiovisuel se sont intensifiés. Cette intensification s’est accompagnée d’une profusion d’écrits théoriques, empruntant en particulier à la sociologie et à l’anthropologie, portant sur les effets culturels de la « mondialisation ». Ces travaux se proposent de renouveler les façons de penser les processus d’internationalisation de l’audiovisuel.

Tournant le dos aux recherches menées par l’économie politique critique qui mettent en relief les logiques de domination dont est porteur le système transnational des médias, ces « nouvelles » approches envisagent, elles, ces médias comme une ressource culturelle qui contribue positivement aux jeux de constructions identitaires des nations du Nord comme du Sud à l’heure de la mondialisation.

Les flux audiovisuels sont, dans cette optique, représentés comme alimentant, au niveau de la réception, les menues tactiques de négociation identitaires de populations, inscrites, grâce à l’ubiquité des médias, dans une multitude d’espaces d’appartenance, du local au mondial, rendant plus complexes leurs expériences culturelles, favorisant un « cosmopolitisme par le bas ».

Dans cette perspective, qui condamne les conceptions essentialistes de la culture qui ont nourri les écrits critiques jusqu’au début des années quatre-vingt, les médias audiovisuels transnationaux sont perçus comme autant d’apports extérieurs participant à la créolisation, au métissage ou à   


 

l’hybridation des cultures. Plutôt que d’être représentés comme les agents de la destruction des cultures nationales, les flux transnationaux sont ainsi dorénavant appréhendés comme activant des interactions forcées entre cultures, produisant de nouvelles formes culturelles syncrétiques en constante redéfinition.

L’apport de ces approches est indéniable : n’invitent-elles pas à analyser avec plus de finesse la manière dont des cultures particulières s’approprient les flux culturels transnationaux ? Elles recèlent cependant d’importantes zones d’ombre.

Tout se passe ainsi dans cette perspective comme si l’étude des enjeux suscités par l’internationalisation de l’audiovisuel pouvait être résumée à celle des processus d’appropriation culturelle que provoquent les flux transnationaux. Par contre, le cadre global — le système transnational des médias, son architecture, ses acteurs, leurs relations, les flux l’irriguant, les contenus véhiculés — où se déroulent ces complexes appropriations est, lui, largement occulté.

Faute de prendre en compte les logiques de domination et de marchandisation qui structurent la circulation transnationale de l’audiovisuel, ces approches tendent à magnifier les logiques d’appropriation dont font l’objet les produits culturels étrangers sans en analyser les limites et les contradictions, n’offrant ainsi qu’une vision partielle du devenir des cultures à l’heure de la mondialisation.

Par ailleurs, l’absence chronique de validation empirique dont souffrent ces approches réduit, elle aussi, leur capacité à décrire, dans toute leur complexité, les enjeux que recèlent, pour les sociétés du Nord comme du Sud, les processus d’internationalisation des industries de l’audiovisuel.


 
 

 

 

 

Choi, Young-Mook

韩国圣公会大学新闻传播系副教授

1996年获汉阳大学(汉城)大众传播和新闻系博士

 

2001至今 圣公会大学新闻传播系副教授

2002至今 KBS观众委员会成员

2003至今 KABS(韩国广播研究协会)项目主管

19992001 KACIS(韩国传播和信息研究协会)管理主管

19972000 KBI (韩国广播研究院)研究员

19992000 国家广播改革委员会顾问

 

 

东亚传媒文化交流理论探讨

Choi, Young-Mook

 

本论文把“韩流现象”作为传媒文化交流问题的一个方面来探讨。“Hallyu”或者韩流,广义地说,是指韩国流行文化在包括中国在内的东亚地区的勃兴。近几年,它成为一个专有名词,特指中国的年轻人热衷于消费韩国的文化产品的现象。但是,韩国国内媒体用“Hallyu”显示一种民族主义的立场。为了把这种韩流现象作为传媒文化交流的一个方面来考察,除了对传媒的一般性考量,我们有必要准确了解包括韩国、中国、日本和台湾在内的东亚地区文化上的异同。

在人类和自然的相互作用里,人们通过学习、分享彼此的经验、认知和知识来改变生活。传播的过程就是一个社会联盟的形成的过程,人们通过传播形成了一套社会秩序。正如意义在人们中间被创造一样,传播就是一个传送、传播和分享某种意义形式的过程。媒体则是

这个过程中充当工具的媒介。由于传媒技术的快速发展,国家和地区间的文化交流越来越集中到全球大众传媒上。韩流就是这种全球传媒文化交流的一部分。

另外一个理解韩流现象的重要方面是美国流行文化对韩国传媒文化生产的影响。韩国流行文化是美国传媒文化的嫁接和变种,可以说韩国流行文化是媒介帝国主义的产物。在这个意义上,有人批评韩流中没有韩国文化就是很自然的了。相应地,韩国媒体把韩流视作一种冒牌帝国主义或文化统治构架也是十分危险的。


 

 

Choi, Young-Mook

 

Associate Professor, Dept. of Media and Journalism, Sungkonghoe University. 

Ph. D, Dept. of Mass Communication & JournalismHanyang Univ.(Seoul)(1996)

Professional Experience

2001~present  Sungkonghoe University. dept. of Media and Journalism Associate Professor

2002~present  KBS(Korea Broadcasting System) Audience Committee member

2003~present  KABS(Korean Association of Broadcasting Studies) Project Director

1999~2001  KACIS(Korean Association of Communication and Information Studies) Managing Director

1997~2000  KBI(Korea Broadcasting Institute) Senior Researcher

1999~2000  National Broadcasting Reform Committee Adviser

 

A Theoretical Study of Media Culture Flow in East Asia

Choi, Young-Mook

This study attempts to interpret ‘Korean Wave Phenomena’ as an aspect of the exchange of media culture. “Hallyu” or the Korean Wave, in a broad sense, means a boom of Korean pop culture in East Asia including China. In recent years, it becomes a term referring to the phenomena of intensively consuming Korean cultural products among the young Chinese. However, Korean domestic media overuse the term “Hallyu” showing the nationalistic opinions. To examine this kind of Korean Wave Phenomena as an aspect of the exchange of media culture, it is necessary to understand the cultural homogeneity and difference accurately in the East Asian areas of Korea, China, Japan, and Taiwan in addition to the general consideration of the media.

As people change lives by learning and sharing experience, recognition, and knowledge within the interactions between human being and nature, communications become a process of social alliance that forms a social order through communications. Communications mean a process of conveying, communicating, and sharing a certain form of meaning as it is being created among people. The media means a medium that becomes a tool in such process. Due to the rapid development of media technology, the cultural exchanges among countries and regions are made up centered on the massive global media. The Korean Wave is a section of such global media cultural exchanges.

Another important aspect to understand the Korean Wave is that American pop culture affects the creation of Korean media culture. In that Korean pop culture is a grafting and a variation of American media culture, the Korean pop culture is, so to speak, a product of media imperialism. In that sense, it is natural that such criticism arises that there is no Korean culture in the Korean Wave. Accordingly, it is very risky that the Korean media view the Korean Wave as pseudo imperialism or a frame of cultural domination.


 

 

 

欧阳宏生

高级记者,四川大学教授,新闻传播研究所所长

2001年调入四川大学前先后在地方和中央电视媒体工作,从事采编、管理和研究工作。

研究成果:《新闻学论集》、《新闻写作学概论》、《新闻评论新论》、《中国电视论纲》(总撰稿)、《电视批评论》、《广播电视学导论》、《纪录片概论》等著作。

 

 

 

四川大学2004级电视文化方向博士生

研究成果:参与撰写《纪录片概论》;发表新闻学术论文10余篇。

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混合与重构:媒介文化的“球土化”

欧阳宏生   

球土化(glocalization)观念融合了全球化(globalization)与地方化(localition)两个极端,用以强调二者的相反相成和互动发展。对于正在构建本土文化与融入全球化之间寻找张力空间的我国传媒来说,这一观念无疑提供了一个新的思维和实践框架。本文从现象、理论、实践等层面对传媒文化球土化做了多面相的考察和分析,指出:传媒文化“球土化”是目前已出现的一个客观事实,全球媒介文化在世界各地以多元的形式出现在不同的社会文化语境中。此外,球土化思维做为一个思想框架,克服了文化实体论、简化论以及文化本土化理论的缺陷,保留了全球化综合与变异同时并存的进程,有助于本土媒介文化的自我否定和重新结构;作为一个实践框架,跨国公司已将其发展成为一套日益成熟的经营策略,但在我国,媒介还没有自觉地把球土化作为策略提出,更谈不上形成一个行之有效的模式。而在媒介不自觉的球土化实践中,又潜藏着很多令人忧虑的问题,主要表现在文化重构中复杂的多元文化认同及本土文化的断裂上。

本文试图从现象、理论、实践等层面对传媒文化球土化做多面相的考察和分析。本文还对球土化实践中出现的西方化威胁问题做了简单探讨,认为西方作为强势文化在重构文化中所占的比重很大,将对文化重构带来一些隐忧:将会形成复杂的多元文化认同并造成本土文化的断裂,面对这种情况,民族政府应该承担起把关者的重任,对文化的流动予以适当的调节。


 

 

Ouyang Hongsheng

Senior reporter, professor of Sichuan University, Director of Journalism & Communication Institute

He worked in local and national media organizations before he went to Sichuan University in 2001, doing news covering and reporting, management and research work.

Publications: Collection of Papers on Journalism, Conspectus to News Writing,  New Review on News Comments, Conspectus to Chinese TV(general writer), TV Criticism, Introduction to Radio &TV Broadcasting, Conspectus to documentary.

 

Liang Ying

Ph.D candidate in TV culture, Sichuan University.

Liang is a co-author of Conspectus to documentary and has published more than 10 papers.

 

Integration & Reconstruction: Glocalization of Media Culture

Ouyang Hongsheng   Liang Ying

 

The notion of glocalization mixes the two extremes: “globalization” & “localition”, so as to emphasize their opposition & supplement to each other as well as their intereffect & interdevelopment. As for China media, which is looking for expanding space during the process of constructing local culture & participating in the globalization, this notion undoubtedly provides a new pattern for thinking & practice. This article gives a multiple-perspective probe & analysis in the glocalization of the media culture, especially the perspectives of phenomenon, theory & practice. This article points out, localization of media culture has been an objective phenomenon in current China, and that globle media culture appears in different forms in different social-culture backgrounds. Besides this, the notion of glocalization overcomes the defects of cultural substantialism, reductionism & cultural localition and preserves the process of coexistence of global integration & differentiation, which is conducive to local media culture’s self-denial & reconstruction. As a practical frame, multinational companies have developed it into a set of maturing managing strategies. But in China, glocalization hasn’t been brought forward consciously as a strategy yet, let alone appears as an effective mode. At the same time, there are potentially many worried problems in the media’s unconsciously practice of glocalization, which mainly behave as identification of complicated multiculture & discontinuity of local culture in the process of cultural reconstruction.


 

 

 

Colomb Dominique

法国格勒诺布尔约瑟夫·傅立叶大学信息传播学讲师,法国格勒诺布尔司汤达大学传播学研究所研究员,法国梅斯大学媒介研究中心合作研究员

1994年在法国格勒诺布尔第三大学获信息传播学博士学位。

研究领域:社会文化价值-世界化-广告话语-电视-互联网-中国的跨文化传播

研究成果:专著《中国传播的飞跃-服务于社会主义市场经济的广告和电视》(法国拉马丹出版社1997)。

 

传播和世界化的研究:文化间性的新范式

――从关于中国的传播研究出发

从差异或者类似的视角来看待媒介传播相关的配置和话语将导致突出被观察现象之间的相互干扰和聚合。当一个信息传播学的研究者在分析这些地处远方而又与自身起源和母语相脱离的媒介配置和媒介话语时究竟发生了什么?例如,一个土耳其人研究欧洲电视,一个美国人分析卫星电视在伊朗的影响,一个中国人对法国广告进行比较研究,或者说是我们自身的经验――分析中国广告传播的崛起。问题在于,和所有本民族、本土性的研究相比,这些国际的或者远方的分析能否在科学水准上达到同样的尺度?如何避免障碍?

经济、服务和内容的世界化是今后世界的特征。伴随这个现象,历史在加速。一种如此这般的世界现象的多元化产生一种过度现代性,把时空相分离,让人们相信虚假的现实。由此提出一个主要问题:这些被极度加速的时间和非真实的空间能够在固定的参照系中被加以评价和把握吗?

通过这些广泛的问题设置,我们能够再收缩我们的观察位置来面对世界范围的媒介和信息网络,这些网络今后在表面上往往让我们感到似曾相识(电视节目、广告话语的同质性,一种全球性的文化工业,互联网站点的接近性)。在电视观众和“大”历史的施动者之间存在着一种越来越普遍化的混淆。世界媒介传播的角色倾向于在所有的重大历史事件中出现一种假接近性(如九•一一事件)。这种过剩的现在/直接是一个陷阱。事件发生的真正所在地是具体的地方(村庄或国家),和地方化的文化有联系。随着有利于加速人员和物质交流的措施(快速通道、经营机构、机场、大型商业中心、人员和物质的转口场所等)到位,而非所在地一点一点慢慢浮出水面,这在个人的日常生活中越来越必不可少。我们认为,电视和互联网通过今后在全世界通用并具有时间上的直接性的语义游戏,在媒介化的过度现代性中逐渐取得非所在地的身份。

我们作为研究者,应该在今后重新学会用非所在地的眼光来观察世界,这往往相互交织并相互阐释。通过五个范式的开发形成我们反思的目的:强调一种现代媒介传播的远方性质;采用文化间性的步骤面对非母语的传播配置和信息内容的分析;对我们知觉当中的一统观念的危险性保持警惕;在我们的文化审视中定位异国情调和“别处的欲望”;采用新的信任方式和相异性?


 

 

Dominique Colomb                                       

 

Maître de Conférences en Sciences de l'Information et de la Communication - Université Joseph Fourier - Grenoble 1

Chercheur au GRESEC - Groupe de recherches sur les enjeux de la communication, Université Stendhal - Grenoble 3

Membre associé au CREM - Centre de recherche et d’études sur les médias, Université de Metz

 

Doctorat en Sciences de l’information et de la communication - Université Stendhal - Grenoble 3, 1994

 

Thèmes d’enseignementSociologie de la communication - Discours publicitaires

- Sémiologie appliquée au multimédia - scénarisation du multimédia-Communication et interculturalité

 

Ouvrage : L'essor de la Communication en Chine : Publicité et Télévision au service de l'économie socialiste de marché, Collection Champs Visuels, L'Harmattan, Paris, 1997, 272p.

 

 

 

Recherche en communication et mondialisation :

nouveaux paradigmes d’interculturalité

 (à partir de travaux sur la communication en Chine)

Dominique Colomb

 

Le regard porté en termes de différence ou de ressemblance sur les dispositifs et/ou sur les discours relatifs à la communication médiatique aboutit à la mise en exergue d’interférences ou de convergences des phénomènes observés. Mais que se passe-t-il lorsqu’un chercheur en sciences de l’information et de la communication analyse ces dispositifs et/ou ces discours médiatiques, situés dans un environnement lointain, détachés de son origine et/ou de sa langue maternelle. Par exemple : un Tunisien étudiant les télévisions européennes ; un Américain analysant l’influence satellitaire télévisuelle en Iran ; un Chinois faisant une étude comparative sur la publicité française ; ou encore notre propre expérience d’analyse de l’essor de la communication publicitaire en Chine ? Ces analyses internationales ou lointaines peuvent-elles être abordées scientifiquement de la même manière que toute approche nationale, intramuros ? Comment éviter les écueils ?

La mondialisation des économies, des services et des contenus caractérise désormais notre monde. Avec ce phénomène, l’histoire s’accélère. Une telle multiplication de phénomènes mondiaux engendre une sorte de surmodernité qui sépare l’espace et le temps et qui laisse croître des fausses


 

réalités. Se pose alors un problème majeur : comment ces excès de temps (accéléré) et d’espace (irréel) peuvent-il être appréciés ou assimilés dans des systèmes de références figés ? 

A travers ces problématiques assez vastes, nous pouvons resserrer notre foyer d’observation sur les médias et les réseaux d’information à l’échelle mondiale qui sont habillés désormais d’une fausse familiarité visible (homogénéité des programmes de télévision, des discours publicitaires, d’une industrie culturelle globale, et l’accès aux sites Internet…). Il existe une confusion de plus en plus générale entre les téléspectateurs et les acteurs de la « grande » histoire. Le rôle de l’information médiatique mondiale tend à laisser parâitre une fausse proximité à tout événement historique majeur (2001, 11-9 par exemple). Cette surabondance spatiale du présent/direct est un leurre. A côté des lieux véritables - endroits associés à une culture localisée dans le temps et l’espace (villages, pays…) -, des non-lieux apparaissent peu à peu avec les installations nécessaires à la circulation accélérée des personnes et de biens (voies rapides, échangeurs, aéroports, grands centres commerciaux, lieux de transit ou d’échanges, etc.) et ne cessent de s’imposer dans la vie quotidienne des individus. Nous pensons que la télévision et Internet prennent peu à peu un statut de non-lieu d’une surmodernité médiatique par leurs jeux sémantiques désormais disponibles avec immédiateté (temps) et dans le monde entier (espace).

Nous - les chercheurs - devons désormais réapprendre à porter un autre regard sur le monde avec ces non-lieux qui s’enchevêtrent ou s’interpénètrent. Tel est l’objet de notre réflexion à travers cinq paradigmes à explorer : la mise en relief d’une communication médiatique moderne lointaine ; l’adoption de démarches interculturelles face à des analyses des dispositifs et des corpus de langue non-maternelle ; la mise en garde des dangers d’uniformisation de nos perceptions ; le positionnement face à l’exotisme et le « désir d’ailleurs » dans nos regards interculturels ; l’adoption de nouveaux comportements de confiance et d’altérité ?

 


 
 

 

 

 

罗以澄

教授,武汉大学新闻与传播学院院长

1966年毕业于中国人民大学新闻学系,本科学历。

研究领域:当代新闻传播实务与媒介发展。

研究成果:《新闻采访学新论》、《新闻写作现代化探析》、《新闻求索录》等著作9部;在中外学术刊物上发表过《我国新闻写作学研究现状的反思》、《社会主义市场经济与新闻采写的改革》、《我国党委机关报的现状、问题与前景探讨》、《我国报业集团经营管理中的问题与对策》、《解读经济全球化背景下的中国媒介市场》、《经济全球化与中国媒介》等论文80余篇。

 

 

司景新

武汉大学新闻与传播学院新闻学系讲师,武汉大学新闻与传播学院博士研究生在读。

研究领域:当代新闻传播实务、跨文化传播。

研究成果:《试论批评性报道的选题和运作策略》、《论人文关怀视野中的新闻传播》、《对西方新闻价值理论的考察与思索》、《现代新闻职业道德的转型、架构与实现》等论文多篇。

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发表于 2009-3-22 18:45:10 |只看该作者

中国大陆跨文化传播研究的回顾与展望

罗以澄  司景新

跨文化传播研究自上世纪90年代初在中国大陆兴起,至21世纪初已渐成显学。这一时期,全球化和传播科技的发展为中国经济、政治、文化及社会秩序带来了深刻的变革,跨文化成为最具时代特点的文化语境和思维方式,同时也从深层反映着中国社会文化的结构与变迁。在这一背景下,中国的跨文化传播研究关注中国如何应对与参与国际传播新秩序、反思文化多元化发展问题,探索跨文化传播中重要的理论议题,并试图提出相应的跨文化传播战略。中国大陆的跨文化传播研究大致经历了三个时期,即20世纪90年代初的借鉴和初创期,90年代中后期的提升和拓展期,以及21世纪初的高潮和深化期。通过研究发现,中国大陆跨文化传播研究的整体景象体现了关注基础理论研究、注重宏观层面拓展、融合多学科视角等特征,其研究成果为未来跨文化传播研究的成熟、创新奠定了基础。中国大陆跨文化传播研究今后应加强与国际跨文化传播研究的全面接轨,提倡实证研究方法,注重从宏观与微观多层面拓展学术视野和空间;进一步推进跨文化传播研究的本土化,注重考察中国独特的文化社会政治条件对跨文化传播的影响,解决中国现代化进程中紧迫的跨文化传播问题,整理和发掘中国文化传统中丰富的跨文化传播理论精华。


 

 

Luo Yicheng

Professor, dean, School of Journalism & Communication, Wuhan University

BA, Journalism, Renmin University (1966)

Research Interests: practical journalism, media development.       

Publications: 9 books including New Theory of News Reporting, Probing into the Modernization of News Writing, Record on News Seeking;more than 80 papers.

 

Si Jingxin

Lecturer, PhD candidate, School of Journalism & Communication, Wuhan University.

Research Interests: practical journalism, intercultural communication,

Papers: A Trial Study on the Selected Topic and its Operating Strategy of Critical Reporting, On Journalism Communication from the Perspective of Humanism, An Exploration into and Consideration about the Western Theories on News Values. The Transformation, Construction and Realization of Modern Professional Ethic of Journalist. 

 

 

On Study of Intercultural Communication in Mainland China

LuoYicheng  Si Jingxin

As an overall probe into the study of intercultural communication in Mainland Chinathis thesis shows a growing tendency to blaze a trail in the field intercultural of communication study. The studies of intercultural communication in Mainland China started in 1990 and have come into a brand-new developing age at the beginning of 21centries. During this period, forces of globalization and informatization have already redefined industries, politics, and cultures, and perhaps the underlying rules of social order. The societies and communities have no choice but to participate in this 'New International Information Order,' but the character of their participation is shaped by specific social, cultural, economic and political conditions. The purpose of the study of intercultural communication in Mainland China is to explore the relevance of these globe-shaping forces to intercultural communication, and to identify some of the salient questions for theorists of intercultural communication, and finally, to provide the strategy of intercultural communication.

The article argues that the study of intercultural communication in Mainland China can be divided into three periods: period of using international intercultural communication studies for reference and originating, period of promoting with wider scope, and period of deepened topics with a great amount of translated works, theses and research reports. The article also finds that there exist some characteristics in this field such as underlying the fundamental theory researches, stressing on macroscopical and extensive descriptions of the field, and intergrating multi-perspectives and more visual angles of different subjects. As this study argues, the study of intercultural communication in Mainland China entail two area of discussion in the future: the internationalization of methods, and the localization of topics for discussion.


 

 

 

麻争旗

中国传媒大学国际传播学院副教授

个人简历:1991年以来,为中央电视台“正大剧场”、“国际影院”等栏目翻译电影、电视剧五十多部,电视连续剧、系列片六百余集,其中《失踪之谜》、《居里夫人》双获全国优秀译制片“飞天奖”。

现为广电总局“影视译制研究”科研立项主要负责人,译著有《媒介事件》、《文化模式与传播方式》、《跨越文化障碍:传播的挑战》等。

 

媒介跨文化传播研究之我见

跨文化传播学是传播学的一个重要分支,涉及人际传播、组织传播、国际传播和大众传播各个范畴,其中媒介(大众传媒)跨文化传播研究是跨文化传播学的最新领域。在全球化传播的背景下,媒介跨文化传播的问题越来越凸现,有关这方面的理论研究也越来越引起人们的高度关注,因为它对人类社会的各个方面产生着越来越广泛而深入的影响着。从研究现状来看,媒介理论研究虽然也涉及文化的问题,但往往限于文化策略、媒介霸权之类,很少从不同文化之间相互交流、沟通的视角深入到大众媒介传播的各个具体环节去展开分析,因而不能回答媒介和跨文化传播之间的互动关系及其规律性。

跨文化交流学一般研究人际交流的问题,虽然已有向组织传播伸展的学术趋势,但还未能跟媒介研究结合起来,因而也不能回答媒介传播如何解决文化差异的基本问题。套用已有的传播学理论不能说明跨语言、跨文化的传播问题,因为符号传播的普遍公式是以“你知我知”的同一符号系统为前提,而跨文化传播的根本使命是要打破语言的阁膜。媒介跨文化传播的关键也正在这里。

媒介跨文化传播是指不同文化之间通过大众传媒进行的交流传播活动,其研究领域涉及媒介理论、跨文化理论和传播理论三大体系,具有突出的跨学科交叉性,其中语言和文化是研究的核心概念。文化是在不断交流传播之中得到丰富和发展的,这说明跨文化传播的普遍性。语言是文化的载体,也是跨文化传播的重要通道。大众传媒语言文本的多样性反映了世界上不同民族文化的多样性和丰富性,而不同语言的媒介文本之间的相互转化是现代社会跨文化交流的重要体现,因而也成为媒介跨文化传播研究的关键所在,这其中的核心问题是如何克服语言障碍、如何避免文化误读,从而使大众传媒成为不同民族、不同文化之间进行有效交流的重要管道。

解决语言障碍的根本出路靠的不是麦氏的技术决定论。从历史的角度看,千百年来,是翻译家们通过“二度编码”的创造性劳动使跨语际、跨文化的交流传播成为了可能,这正是本文的思想基础,也就是说,媒介与跨文化传播研究是以人类文化交流的历史和现状为背景,运用符号传播的一般原理,来分析大众媒介的文本读解和转化过程,从而揭示媒介跨文化传播的本质规律性。媒介跨文化传播研究主攻的关键之一是说明翻译“二度编码”的基本原理,分析读解大众传媒各种不同文本的文化差异,解剖语言文本转化过程中存在的障碍并寻求有效解决的办法和途径,并通过多学科的交叉,揭示翻译这一古老而现代的行为对跨文化传播的意义,尤其是它在媒介跨文化传播中所表现出来的审美品质。  

本文运用符号传播的理论,说明翻译二度编码的概念并着重分析典型的媒介语言文本形态-影视剧的译制方法、创作原则及审美特征,探讨媒介文本转化的基本原理,从而揭示媒介跨文化传播的本质及其规律性。


 

 

Ma Zhengqi

Aassociate professor, School of International Communications,Communication University of China

He has been doing translation for nearly 10 years and, working with CCTV, he has done scrip translations from English to Chinese for dubbing some 50 movies and over 600 TV serials.

His Translation works include:

(1) Dayan, D., and E. Katz. 1996. Media Events—The Live Broadcasting of History (3rd ed.).Cambridge, Mass.: Harvard University Press.

(2) L. A. Samovar & R. E. Porter. 2000. Intercultural Communication: A Reader (9th ed.). Belmont, CA: Wadsworth.

(3)B. J. Hall. 2002. Among Cultures: The Challenge of Communication. Fort Worth: Harcourt College Publishers. etc.

 

 

An Approach to the Study of Inter-cultural Mass Communication

Ma Zhengqi

 

The study of inter-cultural communication covers all levels of research areas involving studies on inter-personal, inter-organizational and inter-national communication activities, among which the study of inter-cultural communication via mass media comes the latest calling for world-wide attention especially in the context of globalization.

However, most media-related research focuses more upon such aspects as cultural strategies, cultural imperialism, etc. than specific language-text analysis of mass media in perspective of  inter-activities or mutual understanding via mass media  among nations of different cultural backgrounds and consequently little has been provided to define the relationship between mass media and inter-cultural communication.

Neither has average research of inter-cultural communication study, which is a major concern for person-to-person interactivities with a rather weak tendency towards organizational interactivities, made enough contributions expectedly to pursuits of any adequate solutions to the tough problem of cultural barriers in international mass communication.

Nor can classical communication theories be applicable to the study of any form of inter-cultural communication because all these theories are based on “the same agreed-upon symbol system” which is channel for intra-lingual communication but barrier to inter-lingual communication and that barrier is just what any inter-cultural communication is bound to break through—the key factor in inter-cultural mass communication .

Obviously, inter-cultural mass communication  is mass communication between different cultures and the study of such is cross-disciplinary, for it is based on the theories of media studies, inter-cultural studies and communication studies, and yet language and culture stand in the key position.

This thesis believes that inter-cultural communication is universal in that cultures mature and progress in communicating with other cultures. And language is archive for culture and also channel for interactivity among cultures. The modern world witnesses a diversity of media forms in terms of language texts, which is demonstration of the world’ cultural diversity, and which is also proof that transformation of media texts among different languages is what globalization shows itself and where research work ought to focus upon—how to overcome language-based cultural barriers.

The thesis applies the translation-approach of its self-coined “re-encoding theory” to the analysis of transformation of a typical language-text media form—movie and TV drama dialogue-scripts-- which may be called “scenario translation for dubbing” to see what makes it difficult and what people in key roles of such profession can do for better and effective mass communication among nations of different cultural backgrounds.

 


 

 

 

 

媒介市场运营专场

 

 

1

德国广播电视收费情况

 

Hans Buchholz

2

分众化时代的中国电视市场

张海潮

 

3

当前中国传媒业发展客观趋势解读

 

喻国明

4

东亚地区广电市场的开放战略分析

 

Jung Yong Jun

5

全球化的媒体环境与多元的企业文化

——台湾地区卫星电视频道公司之研究

 

麦莉娟

6

电视节目市场体系研究

 

周鸿铎

7

跨国传媒公司管理中的人力资源问题

 

 

8

基于跨学科研究范式的传媒产业前沿探讨

——论作为战略观念和竞争工具的媒介价值链

 

 

 

 

 

主持人

 

 

胡正荣

教授,中国传媒大学广播电视研究中心主任、教务处处长。

1999年在中国人民大学新闻学院获文学博士学位。

研究领域:传播学理论、广播电视传播、媒介研究、传播政治经济学、新媒介等。

主要著作:《全球化、信息化背景下我国广播电视发展战略丛书》(主编,2003年,4卷本)、《世界电视前沿》(合著,2001年,3卷本)、《媒介管理研究广播电视管理创新体系》(2000年)、《传播政治经济学》(译著,2000年)、《传播学总论》(1997年)、《卫星电视传播》(合著,1997年)、《新闻理论教程》(1994年)等。

 


 

 

 

 

Media Market Operations

Index

1

License Fee Collection in Germany

 

Hans Buchholz

2

China Television Market in the Age of Segmentation

 

Zhang Haichao

3

Reading the Tendency of China Media

 

Yu Guoming

4

The Open Strategy of Broadcasting Market in the East Asia

 

Jung Yong Jun

5

Globalization of Media Environment and Diversity of Corporate Culture

――A Study on Taiwanese Satellite TV Channel Companies

 

Li-Chuan Evelyn Mai

 

6

A Study on Market System of TV Programs

 

Zhou Hongduo

7

Human Resource (HR) Issues in Managing

the Transnational Media Corporations (TNMCs)

 

Hang Min

8

Formation and Transition of Media Value Chain as a Strategic Conception and a Competition Tool:

Study of China’s Media Industry Advancement Based on Multi-perspective Research Paradigm

 

Wang Bin

 

Chair

Hu Zhengrong

Professor, Director of the National Center for Radio & TV Studies, Communication University of China

Ph.D, Journalism, Renmin University of China1999.

Research Interests: theories of mass communications, satellite television communications, the media (including development strategy of the media, media institution and media management), the political economy of communications and new media.

Publications: Media Management and Research---the Innovative System of Broadcasting Management, On the Media and the Textbook on News Theory; Political Economy of Communication (translator); Development Strategy for China's Radio and TV under the Situation of Globalization and Information (chief-compiler), Frontier of the World Television (co-writer), Forum about Communications--the Changing Radio and TV in the World (chief-compiler).

 


 

 

 

 

Hans Buchholz

 

2001年至今担任德国公营广播电视收费中心(GEZ)首席执行官。

 

此前曾在西德广播电视公司(WDR)担任总经理、行政主管和房地产业务经理及证券咨询顾问等多个职务。

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